The holiday season is just around the corner. Is your website prepared? In this post, we're going to share a few tips on how to ensure your website is capable of providing your shoppers with an optimal user experience.
Focus on Mobile Optimization
Shoppers are less likely to abandon a website that is well-optimized. The Internet Retailer's Top 500 Guide states that mobile shopping has experienced the largest growth compared to other areas. It's important that online retailer's provide users with a smooth functioning website.
Make sure that your website's speed is secure. In other words, make sure that your web pages load quickly. Websites with slow speed are more likely to experience a dip in their conversion ratings. During the busiest time of the year of the year is not the time to wonder if you should get your website repaired – now is the time. SiteSpect conducted a study and found that 57% of online shoppers will abandon a website that takes longer than three seconds to load. Make sure your website makes the mark.
Is Your Website Capable of Handling Extra Holiday Traffic
Experiencing a high volume of traffic, to an online store, is every retailer's dream. However, it can be a nightmare discovering that your website unable to handle a sudden influx of traffic. Make sure you connect with your hosting company to confirm that your site is prepared to handle a large increase of traffic.
Is Your Website Secure?
This is one aspect of web development many people neglect. Online shoppers are more likely to make a purchase on an ecommerce website that is secure. Make sure you install a high-assurance SSL/TLS certificate on our website. Experts highly suggest installing an EV SSL certificate. This particular security certificate provides an extra coating of security by providing an added trust indicator green address bar that includes a green padlock on your company's name in the address bar.
Need help getting your website prepare for the holidays? Contact our New York web developers at: 718.984.0500.