Brand journalism can pave the way for great results from your social media strategy - if it's done the right way. Here are three ways to enhance your social media strategy:
1. Start off Right
First you have to create amazing articles and videos that will interest your visitors. Then start posting at least 1 or 2 articles a week that will interest people within your field. Make sure you place a comment section at the bottom of your post so people can leave their feedback. Always respond to their comments within a quick timeframe.
2. Get Your Content Noticed
In reality, there is no point in having a well-built website if no one is able to see it online. If you want your content to get noticed, you have to promote it directly to your target audience. One way to promote your content is to hire an SEO company to optimize your website. At our New York web design company, we have an SEO team that will optimize your website so it gets recognized by the major search engines and noticed by potential customers.
3. Be Socialable
Share your posts with people on Facebook, Google+ and Twitter. Don't forget to add social media buttons on each page of your site. This will make it easier for people to share with their friends. This should appear either on the top of your page or at the side.
If you don’t have time or a staff to pitch in with your content writing, consider hiring a professional content writer. Delegating your journalism tasks to a professional will save you time and energy. That way, you can focus on other important aspects of your business.
For a free quote on any of our web design or online marketing services, contact us today.