In this day and age, you can’t rely solely on having a well-designed website. You must also have engaging content that stands out. Believe it or not, when you publish bad content, it can really hurt business. The following are three ways publishing bad content can hurt your business.
1. Content that's hard to digest
A website that contains a large amount of content without paragraph breaks is difficult to read. When posting content to your website or blog, NYC Web Designers suggest breaking up web content into blocks. Paragraphs should be no more than five sentences. This includes information that you post on Facebook and other social networking sites.
Also, make sure you only choose typefaces that are easy to read. Avoid using an excessive amount of typefaces because it will make your content difficult to read. You should only use 1 or 2.
2. Avoid dull content
If you want to attract your readers and encourage them to return to your website, you have to make sure your web content is engaging. To accomplish this, make sure you create headlines that will pique your readers’ interest. Adding headlines will also help make your content more scannable.
3. Avoid outdated content
If you want to attract more people to your website, you must have ‘fresh’ content. Often times, many business owners become so inundated with daily tasks that they neglect updating their web content. It’s important that you feed your visitors fresh content regularly. Otherwise, they will get bored and visit your competitor’s website.
If you don’t have time to create fresh content, consider hiring a web content writer. He or she will be able to create content on a regular basis for your website. Hiring a web content writer is well worth the investment because it will save you a considerable amount of time.
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