When it comes to e-Commerce website design, businesses are often left not knowing what types of design they should use or how it can strategically help or harm their business. The most important part of the design is the usability, or how easy it is for a customer to access the various functions of the website, especially the portion of the site they use to make a purchase. Here are 3 Usability Tips to Follow.
1. Highlight the focus. If you can point all visitors to your one company focus, customers will gain a richer perspective of what your company is all about. From there, they will click around to various areas of your website, fully understanding your focus and always coming back to that. It’s important for consumers to see you have a focus on a product or service you are selling.
If your site has absolutely no direction, it is difficult to point the customer towards making a purchase. Highlighting the focus by centering, bolding or referring to the product or service you are selling, as well as why you are selling it, can go a long way, and makes it much simpler for the consumer to navigate.
2. Know which web technologies to use. There are so many customer relationship management technologies available for companies hoping to have the best customer service. There are also a wide range of payment services offered to hosts of e-Commerce sites. With all of these advances in technology, e-Commerce sites run the risk of using web technologies their customers can’t even comprehend.
3. Design a great Layout. If you have everything in place on your website, but have no consistency or theme to the layout, the consumer will find it difficult to navigate and use. The layout can many times speak directly to what the company offers, thereby increases usability as visitors gain a full understanding of the company.
e-Commerce, when done correctly, has the potential to earn large profits for a business. This is why it is imperative top notch website design is completed, to showcase the product or service that company offers.