Facebooks New Design for Your Small Business

Like most social media sites, Facebook is constantly evolving. One of the latest changes is their newsfeed design. This new design characteristic has a single column timeline. It no longer has boxes that display friends, subscriber information, map and photos. Now it's located on the lower side of the site.

All regular updates and posts are located on the right side of the timeline. Music, recent activity and photos are now on the left side. Facebook ad marketers are located on the right side of the page. In addition, the 'About Me' is now displayed right underneath your profile photo.

With all of this in mind, here are a few tips to follow to make your Facebook page stand out from your competition:

  • Since the size of videos and photos are larger than previously, it's important that you focus on the quality of the photo's you post and the videos.
  • To make your page stand out among the thousands of other pages on Facebook, use a professional cover photo. This shouldn't be just any ordinary photo; it should represent your brand.
  • A good interactive Facebook page has a mixture of written text, video and photos. Get in the habit of sharing more than one kind of visual media. For example, if you only post updates without photos, you should consider adding a photo with your post. People love meaningful updates and quotes, but they also love to look at eye-catching photos.

For example, let's say that you post an update that offers a tip on how organize your daily tasks. Include a photo that goes along with it. You should consider including a mixture of your own photos and professional stock photos. You can also have a graphic designer in NY to create a few graphic photos that represent your products and services in a visually appealing way.

If you already post photos, consider adding video media to your page. It doesn't have to be your own videos. If you find a relevant video on Vimeo or YouTube that you think your audience would appreciate, post it onto your page.

Lastly, make sure your cover photo compliments your brand. Consider hiring an experienced graphic designer in NY to design a captivating cover design that will enhance your brand.

For a free quote and consultation on our graphic design services, contact us or call us today at: 718.984.0500.

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