A few years ago, before the Internet, you had to spend thousands of dollars on magazine ads, newspaper ads, direct mail marketing and other traditional forms of marketing. Today, you have social media. When it is implemented the right way, you can reap handsome profits with social media marketing.
Building a healthy client list of hundreds or thousands of clients sounds so easy on paper. When it comes to the time and effort it takes to actually increase your client list - it can be a great challenge. Here are a few tips on how to build your client list:
Build a list of people who are hungry for your product or service.
If you can gain a community of clients or subscribers who are interested in your business - you have it made. In order to achieve this level of success, you must make sure you are marketing to your ideal client. Otherwise, you will have a difficult time building your list. Social media marketing makes it possible to build and maintain a list.
One way to build your list is to make sure you are posting interesting content that speaks to your target audience. Then you have to make sure you’re consistent. That means you should be posting throughout the course of the day.
The best times to post, according to marketing experts, is early morning, between 6am and 9am, 12pm and 3pm and between 5pm and 6pm.
Don’t be a nagging salesperson.
Avoid excessive promoting – otherwise – people will ignore your post or unlike your page. Make sure you are sporadic when it comes to promoting your business. When you do marketing your business on social media – make sure it is subtle as possible.
Invest in Facebook Ads and sponsored posts.
The good thing about Facebook ads is that you don’t have to invest thousands of dollars at one time. You can pay as you go for as little as $5 or $10 per day. As your business grows, you can increase that amount.
Make your social media brand the same.
Make sure your Facebook page, Twitter page and all other social media sites mirror your website.
Make sure you are engaging with your Facebook fans and other social media followers. When someone places a comment on your page, respond to it as quickly as possible. This shows people you actually care for your clients and you’re genuinely interested in his/her needs. Believe it or not, people will be watching and take notice on how you interact with others on social media.
People will eventually gravitate to your website and buy your product or service or sign up for your newsletter. It is rare for social media success to happen overnight.
The key to experiencing successful results with social media is to provide people with interesting content on a regular basis. This will compel people to share your brand with their friends. The greatest thing about building your list online is that there is no limit to the amount of people you reach.