Why do you need a landing page? Having a well-designed landing page by NYC web designers can greatly improve your conversion rate. The key is to focus on creating a page that will help your visitors take action, whether it's to make a purchase or sign up for your newsletter. Here are a few tips to consider when building a landing page:
Make your landing page appear legitimate.
Your web page should look like a landing page. Avoid using programs like free site builders because they tend to have an amateur appearance.
Immediately capture your visitor's attention.
You only have a few seconds to capture your visitors’ attention. Otherwise, they will leave your website and go elsewhere.
Make your landing page a continuation of your ad.
If you're advertising 20% off an e-book on Facebook, your landing page should reflect that offering. It should also have a call to action that directs a person to receive their discount and make the purchase.
Select the right kind of landing page.
If you're offering a discount coupon, consultation request, e-book download or a free trial, it should reflect that action within the design.
Avoid Unnecessary Distractions
Avoid using pop-ups or any kind of distraction in your landing page design. You should only focus on the product or service you're selling.
Use plenty of white space between your content.
This will make it easier for your visitors to read. Make sure you don’t overload your page with too many graphic images. Remember, less is more.
If you need a landing page designed to promote a product or service you’re offering, our NYC web designers will create an award-winning landing page. For a quote and consultation, feel free to contact us or call 718.984.0500.