You may or may not share compelling images across various social networks; you may desire to have more traffic and engagement from your own efforts. It's important to know that if you're not sharing images regularly which resonate with your target audience, then you are sorely missing out on a myriad of opportunities.
How do you make shareable images that attract more traffic? It is important to use images to drive social engagement. We can't deny the fact that we are all attracted to visual content. We take action based on its indirect cues faster than text, video or audio media.
The impact of pictures isn't limited to platforms which are image-centric like Instagram and Pinterest. Across all social networks, visuals are attaining attention and propelling engagement. Twitter and LinkedIn are joining in on presenting images and the action. Every social network is showcasing visual content. Brands which can influence the command of unprecedented, optimized images are gaining notice.
You don't even have to possess special skills or talent in graphic design to have images that are shareable. Anyone can learn the necessary tools and fundamental elements of shareable images that drive traffic, which you can entail in your customized marketing plan. However, a professional graphic designer can customize your images to mirror your brand.
If you want to entice engagement and shares, then your images directly have to appeal to your prospective clients. You can create graphics and images which either solve problems or encourage your community for a call-to-action. Images which offer brief, instantaneous advice of action are vastly shareable.
A website can be appealing with text overlays, original photographs, and step-by-step instructions and numbering. When you embed this type of image in blog posts, it can make any article appealing and eye-catching.
Tip: You can use professional stock photos or hire a photographer to create custom photos for your content marketing. This will help you stand out among your target audience.