The first thing that comes to mind when many business owners think about Google Penguin or Panda Updates is to put it on the back burner. If you value your business, the worst thing you can do is ignore Google Penguin.
Here are a few helpful tips to protect your website from the next Penguin Update.
Make sure your web developer or SEO company is up to speed on the latest Google Penguin rules. This is important because you could be throwing money down the drain if you’re investing in a company that isn’t protecting your website.
Make sure your content isn’t stuffed with keywords.
Your keyword density should be no more than 3-4%. Your keywords should also be relevant. The days of throwing in random keywords just to boost rankings is long gone. Google loves to index websites that have the proper keyword density and keywords related to the theme of the website.
Links should be from high-quality websites.
Make sure that whoever is in charge of your link building is linking from high-quality websites. These websites should be closely related to your website. Make sure your SEO company isn’t buying links from so-called link farms.
This is surely one way to get banned from Google. There are many businesses out there that invested thousands of dollars in link building only to find their links deactivated or worse - their sites completely banned from Google.
It’s understandable that you want to save money, but you’re actually losing money when you invest in these link farms. They are not worth the trouble!
Avoid black hat techniques.
If your SEO consultant is using black hat techniques, such using invisible text. This is one of the most sneakiest tricks in the book. These designers will actually make text the same color of his/her (or yours) background, so people can't view it.
Avoid using automated content.
Automated content may seem like a major time-saver, but you're actually doing more harm than good. Automated content is very difficult to read and it is often filled with grammatical errors. The most successful websites out there post content that’s easy-to-read and engaging to the target audience.