Is Email Marketing Dead?

With the rise of social media marketing, some people feel that email marketing is becoming extinct. This is simply not the case. According to MarketingLand, mobile email marketing has experienced significant growth. Their reports claim there are a total of 41% mobile email opens, and it is expected to out-run PC opens by the end of 2013. So, email marketing isn’t expected to die before its time. Here are a few tips on how to give your email marketing a boost:

Create a Video:

You can create an instructional video about your product or service. For example, let’s say you’re trying to promote a new time management mobile. Consider creating a video explaining how the app has helped you to manage your time and how it could be beneficial to your target audience. Better yet, ask some of your users to provide a video testimonial of your product.

Give Your Newsletter a Boost:

If you haven’t updated your newsletter template in a long time, it’s time for a design makeover. There are many free templates out there for you to choose from; however, if you want to really impress your subscribers, hire a New York graphic designer to create a custom newsletter template. Your new template doesn’t necessarily have to be an exact replica of your website design or blog. However, it should mesh well with your overall brand image.

Find Creative Ways to Find Subscribers:

Sometimes finding new subscribers can be a major chore. There are some creative ways of finding new subscribers. Consider networking with other businesses in your local area. Often times, we become so focused on connecting with people online that we neglect connecting with people offline.

Find out if there are any small business meetup groups in your area to join. If you’re attending a conference or a tradeshow, this is an excellent opportunity to connect with new subscribers. Just make sure you hire an experienced New York graphic designer to create eye-catching business cards, brochures and postcards. Offer people an incentive to join your e-newsletter.

Send Out Coupons & Deals:

Make sure the coupons and deals you offer your subscribers are something exciting and useful. Let’s say you’re releasing a new e-book. Don’t just announce: ‘Buy my new e-book today!”. Offer people a coupon code to receive a discount on your new book (include an expiration date).

Another way to get ideas is to sign up for your favorite retail newsletter is to spy on large corporate retailers. For example, retailers like Staples and Barnes & Noble make their email marketing fun.  They use catchy headlines in order to capture their customers’ interest. Then they offer great discounts that you can’t find anywhere else unless you subscribe to their newsletter.

Do you need a New York graphic designer to help with enhancing your email marketing campaign? Contact us or call: 718.984.0500.

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