We cannot deny that the mobile app development industry is in a boom. The vast assortment of iOS and the ever-increasing demand for applications for various mobile systems is basically creating a conforming boost of mobile application developers for these iOS and mobile devices.
If you want to go from mobile to market success, it is necessary is to understand what makes an application viable in the market. As for mobile app marketing, you need to make the marketplace aware of your app. What's the point of it all if you create a mobile app that's completely obscure to your audience?
Even before your mobile app has been built, it is important that you know exactly who you're going to market to and how you're market. Often times, many people will hire a mobile app developer in New York to build an app (for sale or free). However, they don't take the time to plan how they're actually going to market the app.
As a result, they receive very few downloads (if any at all). There's no doubt, marketing a mobile app can be quite a challenge.
One way to create buzz for your mobile app is through word-of-mouth. Don't wait until you launch your mobile app to start creating buzz. You should share with your social media followers that you are launching an app soon.
Also, you may want to create a separate page on your site to help promote your app before it's launched. This will get people excited about your new app.
Hopefully, you have a list of subscribers built to inform about your new app. Once your app is launched, send them out an invite to test your new mobile app. You can even offer your customers an incentive, such as a discount, when they download your app.
If you offer a free "lite" version of your application, then this can be beneficial for paid applications. This is a great way to entice users to download the free version of the app. There is constant change in the mobile world and the population among mobile users depicts this current trend.
If you want success on the market, then your mobile app has to be engaging and entertaining, as well as useful and usable.