Proven Ways to Connect with Customers on an E-commerce Site

Are you looking for ways to connect with customers on your e-commerce website? The following are a few tips on how to improve your customer interactivity on your website.

Increase Sales with Video Testimonials

Customers love video testimonials. Consider having your customers post a video testimonial about your products. This is a great way to drum up your online store sales. Simply ask one of clients to leave a video testimonial about his/her buying experience or his/her experience with using your product.

You’ll be surprised; many customers will jump at the chance of leaving a video testimonial. Some people will even share their testimonial with their Twitter and Facebook followers.

Use Professional Images

If you have an online store and you’re selling a variety of products, make sure you use professional images. Utilize a variety of angles (front, side, etc.).  Unlike a brick and mortar store, you can’t touch and feel a product. So, you must be able to present your product in a way that will immediately entice people to purchase your product.

For example, let’s say you are a bookseller. You’ll not only want to show clear images of the front cover and the back cover of your book. You will also want to include samples and excerpts of what’s inside of your books. Online stores like Barnes & Noble and Amazon do an extraordinary job of displaying their products. You can learn a lot from the retail giants when it comes to marketing products online.

Utilize Online Surveys

One good way to connect with your customers is to use online surveys. With survey’s you can find out what your customers like the most (and the least) about your website or your products. This gives you the opportunity to make improvements.

To encourage people to actually participate in your surveys, you can offer them an incentive (a coupon or a free gift would be nice). Most people won’t mind answering a survey in exchange for something of value.

Just make sure you keep the survey short, sweet and to the point. There are a variety of online survey tools that you can integrate with your e-commerce website. For example, SurveyGizmo, NoviSystems, WysuForms and other survey solutions examples of tools to use for your online surveys and polls.

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