With more than 900 million users, Facebook is considered a gold mine for many small business owners. Small business owners have the potential to gain an unlimited amout of web traffic. For many people, social media is their sole form of marketing. To reap the full benefits of Facebook marketing, avoid the following mistakes:
Neglecting to Fill Out a Profile Completely
Make sure you fill out the 'About' section of your Facebook page. Include at least 1-2 paragraphs about your business. Also include your office hours, address, and your website address. If your Facebook page is your only site, make sure you include other contact information like your phone number and email address.
Posting Excessive Text
According to Facebook research, posts that contain between 100-250 characters tend to receive more comments, likes and shares. If you need to share information that’s lengthy, consider posting it on a separate page. Don’t forget to include a link to the page within your post.
Posting Dull, Off-Brand Topics
The information that you post on Facebook should be relevant to your brand. For example, if you own a landscaping business and you decide to post a video about the downside of voting independent, you'll completely confuse your audience. Only provide people with engaging posts that are related to your business. The key to keeping people excited about your brand is to provide them with an interesting mix of questions, polls, video and photos. Remember, if you want to capture people’s attention, you have to make every post count.
Not Taking Advantage of Facebook Ads
If you are selling a product or service and you’re not promoting it to the thousands of potential buyers on Facebook, you may be missing out on potential sales. Using Facebook ads is an excellent way to drum up people's interest in your business. Before investing in Facebook ads, make sure your ad is well branded. People will be more encouraged to click onto an ad that's creative and offers an incentive.
If you need help with improving your brand strategy, NYC Web Design can develop a brand image that will take your business to the next level.