It is crucial for the website design’s navigation to be first-rate. It has a vast impact on the success or failure of your site. This is due to the fact that it has an effect on traffic and rankings on the search engine. It also has an effect on conversions and accessibility. Everything that is vital about a website is linked to navigation…this is from web content to the URL. Here are the top four things an eCommerce website design should never do:
Your website should never try to complicate navigation. Website visitors should expect to see horizontal navigation on the top of the screen or a vertical one at the left side of the screen. You want your website to be simple to use for a reduced bounce rate, higher conversions and more pages per visit.
Your website should not use broad labels. Navigation has to be graphic to be effective. A label like “Products” or “Services” are too vague for a business and doesn’t convey anything to visitors. You want to diminish your bounce rate with a graphic, vivid navigation. If the navigation illustrates your products and services, then the website will instantly connect with visitors.
Your website should use drop down menus, especially if you have several Web pages. This will make your website look more appealing and easy to navigate.
- Avoid cluttered navigation. It’s horrific to see a website with countless links on the home page. If you have fewer items on the menu, then people are not as likely to skim past vital items. Whenever you eliminate an item on the menu, the other items become more noticeable. It is advisable to reduce the navigation to five items.
Lastly, make sure you use professional high-definition photos for your products. Avoid using photos that appear blurry. In addition, consider getting video testimonials. Online shoppers love to view video testimonials of products before they make a purchase.
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