Increasing the amount of traffic that reaches your website is one of the most important things you can do to accomplish success on the Internet. With that said, it’s also one of the most difficult things to do consistently. Most people believe the motto “If you build it, they will come”, but nothing can be further from the truth. There are many ways to increase website traffic. Here are some of the top web development tips you can use to ensure your website reaches your desired target audience.
Tip #1 - Find Your Keywords
Before you even begin creating your website, you should take into account the words you’ll want to target. Keywords, as they are called, are the building blocks to creating any great website. Your website should revolve around specific keywords that will help rank your site in the search engines. Don’t underestimate this aspect of planning for the future. Your most important traffic will come directly from the search engines, and best of all, it’s free.
To find the best keywords available you should visit Google’s Keyword Tool found here
. Place any words relevant to your website in the search box, and see how many people are searching for the keyword terms associated with your website.
Tip #2 - Optimize Your Website
Once you have some keywords chosen, you should immediately begin incorporating them into your website. You don’t need to be a coding expert to do this either, so don’t be worried. Every website has a title, and a description. These are the two important areas that Google shows in the search engine results page to the public. Depending on what you place in these two areas, will depend on how you rank for specific keywords.
To access your title and description you need to get into the code. If you’re using Wordpress, or something similar, they usually provide access to this area somewhere in the options area. Make sure that you write a short, clear title, using your best keywords. For the description, you’ll want two important sentences that detail your website using more specific keywords.
Tip #3 - Generate Relevant Content
To attract the search engines attention, you should always be updating your website content. Adding fresh, daily posts and articles, will keep existing users happy, and attract future visitors too!
Plan on creating keyword optimized articles, and posting them to your website every other day. It is important to note that the more content you place on your website, the more relevant your website will become. Never use content that exists already. This is currently a big issue, and Google will penalize your site as a result. Retaining high positions in the search engines is critical to the overall success of your website.
After performing each of these tips on your website, you should begin seeing a significant impact in no time. Remember to always include keywords throughout your website to gain the attention of the search engines. Consistently write new content, and add it throughout the week to your site. You can’t neglect any area of your website if you expect to see results. With some hard work, and a little time, you can increase your website traffic substantially. Good luck!