You can offer your potential customers the exact product or service that they want, but if your website is subpar, they will not buy from you. In this post, we're going to share a few tips on how to increase your web sales conversion rates. Here are a few tips to consider:
Post REAL Testimonials
Adding real testimonials to your website from satisfied clients or customers is a great way to build credibility. Testimonials is also a great way to increase website sales. Often times, a person's testimonial is the reason why a person decides to make a purchase. In addition to written testimonial, it won't be a bad idea to ask one of your satisfied customers to create a short video testimonial.
Use the Right Images
Only use professional images. If you don't have access to photography, use professional looking stock photos from stock photo website, such as iStockPhoto, Big Stock Photo, and, etc. Make sure you only use photos that are relevant to the product or service you are offering.
Use the Correct Font and Font Size
The key to having a well designed webpage is to use the right font. Your font should be easy to read. The best fonts to use include Tahoma, Verdana, and Arial. Your fonts should not be too large or too small. When fonts are too large, it makes a page appear unprofessional.If a font size is too small, this will make it too difficult for people to read. The correct font size should be between 12-14 pts.
Avoid Distractions on Your Checkout Page
Distractions on your checkout page will cause people to change their mind and click out of your page. The key to increased online conversions is to get rid of the clutter on your page. Consider having a single page checkout. One click checkouts and single checkout pages often provides the highest conversion rates. Avoid including too many steps in order for people to make a purchase.
Make Your Shopping Cart Noticeable
If you have an ecommerce website, make sure your shopping cart is noticeable. For example, if your visitor decides to continue shopping after placing an item in his/her shopping cart, make sure you make their shopping cart visible. They should also know how many items they currently have in their shopping cart. Also, make sure you include a link back to your checkout page.
Online sales does not have to be difficult. When you have the right product, a well-designed website and the right audience to sell to, online sales can be a breeze. At NYC Web Design, we want to help make selling online easier by providing you with quality web design and development services. For a free quote, feel free to contact us at: 718.984.0500.