With Facebook’s quick rise to power over the past couple of years, many people are wondering if Facebook ads will leave Google Adwords in the dust. In reality, no one really knows for sure. Only time will tell. Obviously, Facebook and Google both offer a host of benefits. For one, Google Adwords has been around for a very long time and they have established credibility with business owners globally. Facebook, on the other hand, is growing at a record breaking pace. Many business owners are reaping benefits with Facebook ads. Those who are using Google Adwords are reaping benefits as well. It all depends what will work best for your business.
What’s the difference between Facebook ads and Google Adwords?
Facebook aims to target groups of users. Google Adwords target users as they’re window shopping for a product or service. Let's say that a car dealership runs an ad to lease 2013 vehicles through Google Adwords. People who want to lease a 2013 vehicle will click on the ad. Then Google Adwords is considered a wise choice.
In contrast, if a company's ad campaign is geared towards a particular market of people (for example: retired women in New York), a Facebook ad may have a better return on investment.
How to Be Successful with Online Ads
You can be successful with online advertising if it’s done the right way. Here are a few tips when developing a Facebook ad campaign or a Google Adwords campaign:
- Select keywords that are relevant.
- Select relevant placement.
- Make sure you optimize your website's conversion funnel.
- Always create ads that are to the point and easy to remember.
Lastly, make sure that you utilize analytics to track and determine what is not working and what is working with your ad campaign.
If you need help developing a strong ad campaign with Facebook ads or Google Adwords, contact our New York web design company. We offer online marketing and SEO services for small and large businesses.