There are many ways to utilize Facebook, and make it work for your business. With millions of users browsing Facebook everyday, it makes sense for companies to use it as another outlet to reach potential customers. Up until recently, most companies only used Facebook as a way to acquire likes, and earn traffic back to their base site. With the e-commerce options that Facebook has been adding, the social media empire is becoming a better way to increase sales with each passing day. With a few simple tips, your business can begin taking advantage of Facebook in no time.
Tip #1 - Take Advantage of What Facebook Already Offers
It’s common sense, but you’d be amazed at how many businesses overlook the growing number of e-commerce functions that Facebook comes equipped with. Many API’s exist that allow business to enhance their own e-commerce abilities, and motivate others within the Facebook community to shop with them. For example, the Facebook Share and Like buttons are crucial to spreading the word about your business. Considering everyone is connected on Facebook, whenever one user likes your business, every friend that user has will see that same like in their news feed. The hope is that if enough people like, or share your business Facebook page, others will become interested and follow suit.
Make sure that when you first create your e-commerce page, you look at all the options Facebook can provide you with. You want to leverage each of these API’s to ensure a successful Facebook campaign for your company. Whether we like to admit it or not, Facebook has what every business needs, and that’s potential customers sitting in front of their computers, willing to buy your product if prompted enough. You can’t pass up this golden opportunity that is only going to continue to grow bigger.
Tip #2 - Make It Easy To Pay
This is important for any website, on or off Facebook. You must provide the customer with an easy way to pay that they feel comfortable using. Hopefully you have some type of experience using payment gateways if you’re setting up an e-commerce Facebook page. The trick to getting a customer to pay you on Facebook is quite simple. Contain the entire payment process itself within Facebook. No more re-directs to your website, if at all possible. Although this isn’t a deal breaker, you want customers to stay on one website while making payment. If you can set up your Facebook e-commerce page to accept payments through Facebook itself, you increase your odds of capturing a sale significantly.
Don’t neglect this aspect, or your Facebook campaign will suffer. It’s all about the flow, and creating an easy user experience. Customers don’t like clicking through various pages, and having to enter their credit card information onto a website they are not familiar with. There is an added benefit to keeping the payment transaction within Facebook itself, and that is security. Facebook is a very secure website, and you can set up your PayPal or merchant account to be placed on your Facebook business page fairly easily. You won’t even need to purchase an SSL certificate either.
Tip #3 - Is Your Campaign Working?
Statistics are vital for tracking to see if what you’re doing is working. Without them, you can only make guesses. If you own your own website you should be familiar with Google Analytics. It is the most common analytics program available on the Internet. Facebook allows you to integrate almost any web tracking system you choose into your Facebook store. However, you can also choose to use Facebook Insight if you’d like as well. Some companies prefer Insight because it offers more specific details on the users visiting your page. This can be beneficial in many different ways.
You want to always stay informed on who is visiting your Facebook page, and what they are doing on it. By looking at the number of users visiting your page, you can deduct many conclusions from just this information alone. Why are they clicking on your page, but not buying anything? This is a common question that you can solve by either asking your existing customers, or by testing. What I mean by testing is that maybe one day you change the look of your e-commerce page, and see that your sales are up. You can then compare the two different pages, and try and find out what you were doing wrong in the first place. Without analytical tracking, you are essentially blind, and left to play a guessing game you don’t want to involve your business in.
Don’t let Facebook slip under your company’s radar. You should stay up to date on all the latest technologies, and take advantage of them all. If done properly, you will notice an increase in your overall sale numbers over time. Starting with just the three tips found above, you can go from Facebook novice, to Facebook business pro, in a shorter amount of time.