Studies show that one in every three minutes on the Internet are spent on mobile devices, such as the iPhone. Obviously, it is wise to have an iOS mobile strategy for your own business, whether it is a home business, small or on the corporate level.
However, building an iOS mobile application can be a bit devastating when you have to consider options for your business. You may want to make money or simply to engage your audience; you may want to create a native application or a mobile website; depending on your finances, you may want to work in-house or outsource your work.
Although there’s a myriad of questions, the answers depend on your company’s objectives and the goals and functions of your various departments.
Here are three ways to engage your mobile audience for the iPhone:
It is wise to talk to current clients and a sales team to engage them daily can help you understand your best prospects. You want to get a handle on those who visit your online channels. Next, you want to analyze followers of your social media and marketing database in-house to boost buyer profile; you can even determine which specific segments engage you. You don’t want your message and tactics aimed at the wrong target.
The ultimate goal of your branding effort is to attract more suitable prospects into the fold; you want your prospective iPhone audience to be long-term customers ultimately. You should have a clear picture of individuals you want to reach; thus, you should develop messaging that is creative, with content which conveys the value proposition of your brand based on the needs of your audience segment and the role in purchasing products and/or services.
- Your product and service may have an edge over your competition, but a target audience will not become customers until they are familiar with your brand. You need to establish trust with prospective customers by getting them to understand who you are, what you do, how you fare against the competition, and why you are the best choice.