Android or iOS? How to Choose the Right Platform for Your Mobile App

If you’re racking your brain trying to figure out what’s the best platform for your mobile app, there are a few things to consider. Both Android and iOS offer a chock full of options. In this article, we’re going to share a few things to consider when choosing between an Android or iOS platform.

WhatFeatures are Supported?

It is important to understand what app features are supported by the various operating systems. For example, let's say your app integrates a particular feature of iOS7; it will only be available to iPhone 5 users. iPhone 3GS, 4 and 4S won't be able to use your feature at the moment.

Which Platform Offers the Most Revenues & Visibility?

In order to figure out which platform offers the most visibility and revenue, you have to look at the numbers from both. For example, Apple's daily app sales revenue is 5 times higher than Google Android's. However, Android provides more visibility, according to a study take from Distimo.  Approximately, 73 percent of app revenue was generated in Apple's App Store - Google Play only generated 23 percent.  

Consider Your Customer Usage

What platform should you develop first? It will all depend on whether your customers are regular users of Google services, such as Google Now, Calendar, Gmail, Maps or iTunes.

Another thing to consider is the popularity of certain categories for Android users and iOS users. For example, a few of the most popular categories for Android users include entertainment, books, reference and personalization, according to App Brain.

iPhone and iPad users most popular app categories include media, music, shopping, fitness, sports and health, according to Flurry.

What Platform is Easier to Develop?

In a way, developing for Apple is easier than Android. For one, Apple only has four different types of iPads and iPhones. When iOS 7 is launched this fall, there will be more features for developers to consider.  In contrast, Android is a little more complex because it has 400 types of handsets to consider when programming.

When it comes to choosing between Android or iOS, consider the information in this post to help you make your decision.

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