If you want people to click onto your banner ads and take action then you will want to avoid these common banner ad mistakes:
Mistake #1: Great Design - Weak Headlines
You may have a banner ad designed by the best web designer in New York and a plethora of people visiting your blog or website. However, without an engaging headline, your banner ad will not have much success. Good ad copy that converts begins with a catchy headline. It's imperative to attract the attention of your prospective customer early with engaging headlines. Focus on both design and good copy.
Mistake #2: No Call-to-Action
If a banner ad has no call-to-action, people will not know what to do next. I take that back, they will know what to do except leave the site. Make sure you have a strong call-to-action on your banner ad, such as Call Now, Enter Here, etc.
Mistake #3: Too Many Banner Ads
One of the biggest mistakes that many people make in web design is creating too many banner ads in side bars, footers and headers. A surefire way to deter your prospective client from your message is to place too many ads on your website. You want prospects to trust you; thus, you don't want to appear unprofessional (or tacky), as if you're desperate to sell something.
You don't want to distract from and derail your prospective client's attention away from your first-rate content. The visitor will lose interest in your website very quickly. It won't be long before the prospect clicks on the back button and bids you farewell.
There are plenty of other mistakes that people make, such as not targeting the right audience, poor design and etc. If you avoid the above mistakes, you will less likely experience poor results with your banner advertising.
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