Microblogging is becoming a major marketing tool for entrepreneurs and even large corporations. It’s is an excellent way to attract new customers, and to keep your existing customers connected with your business. If it is executed properly, it can help a business reap amazing results.
What is microblogging exactly?
Microblogging is basically posting short interesting updates or entries on Facebook (or other social sites) with your iPhone, Android, iPad, or tablet. It’s sort of like writing a mini-blog post and texting it out to all of your friends. It’s an effective way of staying connected with your customers, subscribers or group. Here are a few tips to try out:
- Make sure you’re consistent. Send out microblog posts throughout the course of the day. Some people microblog on every hour. Then some companies prefer to blog sporadically (3 to 4 times per day).
- Don’t just blog about anything under the moon. Make every post count. Your microblog post should be well thought out before you post. When blogging to your target audience, blog as though you’re texting your friends. This helps it to sound more natural.
- The key to successful microblogging is good communication. To get your readers involved, ask questions and share your experience. Eventually, your followers will respond back to you. Also, make sure you respond to every reply or comment.
- If you don’t have time to sit in front of the computer to microblog, save time by using a social media posting tool like Hootsuite. Hootsuite allows you to post your updates in advance. It’s like having a social media assistant.
Micro-Blogging and NYC Search Engine Optimization
You can’t live on micro-blogging alone. You can have the best microblog entries online, but if you don’t have a way of attracting people to your website, you will have a hard time getting results. Creating an effective search engine optimization campaign will not only help attract new customers, it can also help in driving traffic to your social media sites. Take a look at our NYC Search Engine Optimization service.