How to Improve Your Responsive Web Design Approach

Having a responsive website design is an invaluable tool. The best part about having a responsive website is the ability to cater to everyone who browses your website from an iPhone, Android or tablet. When you’re able to serve your audience with a great user-friendly experience, you’ll start converting visitors into customers or subscribers. Here are a few tips on how to fine-tune your responsive web design approach:

Filter Your Content

Web content is one of the most important aspects of a website. When it comes to having a responsive website, it's important you consider all the people who will visit your website from his/her mobile device. When displaying content for a mobile site, make sure you only view the content that will be most important to visitors.

Avoid consuming them with too much information. Feed them content in small doses, but make sure it summarizes what your website is about. Don't forget to include a clear call-to-action.

Don't settle for second best.

Often times, many people treat his/her mobile website as a second best step-child. They understand the importance of having a mobile site, but they treat their website as 'just another website'. Your mobile site should be just as good (if not better) than your desktop version.  

Consider adding a few unique features to make your users' browsing experience more exciting. For example, enable zooming; add off-line support and geo-location. The key is to keep it fun, but make it easy-to-use and keep it simple as possible. Remember, you only have a few seconds to capture their attention.

Mirror the Look and Feel of Your Desktop Website

The layout of your responsive website design should mirror the look and feel of your desktop version. Often times, some entrepreneurs will opt for a completely different color scheme and design than their desktop site.

Don’t confuse people by having a completely different look and feel. The purpose of a responsive website is to make it easier for a person to browse through your website from a smaller screen. It’s not meant to be a separate website from your desktop website.

Do you have questions regarding Responsive Web Design? Contact us or call: 718.984.0500 for a quote and consultation.

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