You may have recently decided to put plenty of effort to get your website discovered. However, if the website has poor quality and lacks vital information, then it can have an adverse effect on your small business. In order to ensure your small business is found on Google, you will need to be search engine friendly. It’s also important that you provide content that’s persuasive and valuable for your potential client. Here are a few tips to help enhance your visibility on Google:
Use Catchy Titles & Descriptions:
Make sure each page has a ‘catchy’ title. It should include at least one relevant keyword. Your Meta tag descriptions should also include a keyword. It should also summarize what your web page is about. You’ll want to include a call-to-action. The key is to persuade people to click onto your website for further information.
Use Relevant Keywords & Keyword Phrases:
Always use the right keywords. You’ll want to use the keywords that your target audience is actually using to find your product or service. A web design company in NY that offers SEO services can conduct an extensive keyword search and find the most popular keywords in your niche.
Make sure you can be found on the social media sites that your audience is hanging out. It’s not necessary to sign up for every site. Simply sign up where the majority of your audience is hanging out at. For example, if you find out your target audience is hanging out at Foursquare, Facebook and Google+, you’ll want to make yourself available on those networks.
Don’t forget to add the link of your website to your social media accounts, not only for the search engines, but so people can find you.
It’s important to understand that Google is constantly evolving. The key is to provide your visitors with a website that is not only well designed, but a website that is relevant to the product or service you’re offering.
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