How to Manage Your Online Reviews

Your customer reviews are one of the most important aspects of your business. The more good reviews you have the better. The obvious way of getting more positive reviews is to provide your customers with good service every time. Eventually, your good reviews will speak for itself. However, there may come a time when one or two negative reviews will slip in. The worst thing you can do is ignore the situation. Here are a couple of tips on how to manage your online reviews.

Sign up for a social networking review site.

An example of a good social networking site to begin with is Yelp or Angie’s List. There are also many other review sites for your to choose from. Make sure that you completely fill out your profile. Include either a photo of yourself or your company logo. To get good reviews, ask your clients to post a review about their experience with your business or a product review. You may even want to offer them an incentive for posting a review.

How to respond to negative reviews

In today's day and time, anyone can post reviews online whether it’s a bad review or a good review. Unfortunately, there are some business competitors that will actually badmouth their competition so that they can look like the good guys, so-to-speak. Then you have legitimate negative reviews. Whenever you receive a negative review, make sure that you respond in a professional manner. Never respond in anger. You’re only giving people a reason not to trust you. You will also want to respond to the review right away. Online reviews can be used as a marketing tool because it can help drive more traffic to your website. It can even help you generate more referrals.

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