If you’re sponsoring a business event, one way to gain more exposure online is by promoting your event on Facebook. The first thing you will need to do is create copy that will engage your target audience.
Once you have created engaging copy, here are a few important tips to consider when promoting your event on Facebook:
Turn your event into a promoted post or sponsored post.
This is a very effective way of gaining more exposure. Make sure you create a catchy title and text that will hook your audience.
Share on your Facebook timeline.
Obviously, once you create an event, you will want to share it on your timeline. Make sure you include a strong call-to-action. Many people post events but they don't include a call-to-action. Also, make sure you include a visually appealing image that's related to the event. For example, if you have a full-color flyer designed for the event, scan it and post it on Facebook.
Don’t spam people.
The most annoying thing that many people do when advertising an event is to spam people. Avoid posting your event on other people’s timelines - unless you get their permission. Not everyone appreciates being tagged in photos.
Develop a registration page.
If your event requires registration, hire a New York web design company to build a registration page/sales page for your event. Then post the link to your registration page on your timeline. If you want to encourage people to register early for your event, offer a discount or special gift for whoever signs up early.
Create a promotional video.
Consider creating a promotional video of your event. Then post it to your timeline. Think about hiring a professional video production company to develop the event. There are many companies out there that offer affordable video production rates for small businesses.
For a quote contact our New York web design team today.