The metric in Google Analytics which confirms the number of individuals who have landed on one website page and left again is your bounce rate. Being that they bounced, they have neither visited any other pages nor have converted in any way. This has no relation to time spent on the website, but simply the quantity of pages visited. A high bounce rate either means that the visitors are coming to your website and discovering exactly what they want on the first page or it is essentially clear that your website won't suit their needs, and they exit.
What institutes a high bounce rate fluctuates from website to website. What is not acceptable for one business can be average for another; however, basically as a rule of thumb, your focus should be on anything more than 50%. Thankfully, there are a few simple things you can achieve to boost engagement and reduce your bounce rate.
Here are 10 tips for reducing your bounce rate:
- First, you need to get to know your audience. Understand who they are, how old they are, what they desire and for what they search and why they visit your site.
- Develop a design which works well for the audiences. It is crucial that your website ensures confidence and trust that you're able to offer the information, service or product for which they search; thus, your design should clearly reflect your values.
- You can make life easier for your visitors by offering concise, instinctive navigation links throughout your site, whether that is the navigation on the top and bottom or multifaceted sidebar navigation links.
- Among the key reasons individuals bounce off a website is due to the fact it didn't suit their expectations. If you're endorsing a myriad of messages or targeting various audiences, then you need to allocate that traffic to precise landing pages which offer relevant, resolute content.
- With fresh eyes, visit a page as if you were a new visitor; think about whether there is anything you can do to make improvements.
- With an increase in the number of those viewing websites on smartphones and tablets, on these devices your site needs to be responsive; or else, visitors will become bored and go elsewhere.
- Throughout the template of the page and within copy, add links if possible, such as blocks and sidebars at the bottom of the page.
- Visitors should have something to do throughout the page, whether that is getting in contact with you or visiting other pages.
- As soon as possible, sort by most viewed pages and highest bounce rate immediately.
- Sort by lowest bounce, and most viewed pages.
As you follow this advice, your bounce rate will start to decline; your website will begin to work more effectively, to help you accomplish all of your business objectives.