Link Building - The New Rules

In 2012, many website owners suffered after being demoted (so-to-speak) in Google rankings - thanks to Panda.  Webmasters quickly discovered that it isn’t the amount of links a website has, it’s the amount of ‘quality’ links that counts. In this post, we’re going to share with you a few link building strategies that will help you maintain a good search engine ranking this year. 

Do your research. 

At one time, if a website was high in ranking, it didn't matter; you would get a link from that particular site. Then many webmasters quickly learned the hard way when Google started penalizing websites for spam and other black hat techniques. 
Before linking to a website, we highly recommend that you conduct thorough research before you decide to link from it. This may seem like a very tedious task, but it is well worth the work. 
You can also hire an experienced New York web design company to perform your link building tasks for you. This can save you a considerable amount of time. Plus, a professional link builder knows the ins and outs of the latest link building techniques.  This frees up your time so you can focus on other important tasks. 

Be linkable. 

The best websites on the web receive quality backlinks because they have exceptional content to share with the public.  When you post well-written content that people actually want to read, they will become more compelled to share your website with their audience. For example, let’s say that you own a jewelry store in Manhattan. 
You may have the most luxurious jewelry pieces in your inventory, but if your content is not up to par, no one will ever know. Your web content should be informative, interesting and search engine friendly. Your Meta Tag titles and description should also be well written and marketable without being over the top. 

Search for websites that should link to your website.

Let's say that you stumble upon an article entitled "5 Jewelry Businesses in NY You Should Know About", and your jewelry store is not mentioned, contact the webmaster and let them know. Another great way to get more natural links is by contacting a webmaster to ask if you can create a guest blog post. Just make sure that the post is related to your line of business, and make sure they embed a link back to your website or blog. 

New York Web Design

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