Even Fortune 500 corporations have to implement the latest logo design tips to ensure their brand is on the cutting-edge. Having a logo design that captivates your audience will stand the test of time. Here are a few tips that will help boost your brand image:
Should You Use Stock Art?
You have to admit, there are many stock image companies that showcase very creative stock. The problem with using stock art to design your logo is that hundreds of other companies will have your stock image. When it comes to designing a logo, you want to have an image that your customers will memorize and recognize. It's impossible to distinguish a company's brand when hundreds (or thousands) of other companies are using the same brand image. When you hire a graphic design company in NY, they will create a logo that is original and unique.
Use the Right Font
An experienced graphic designer will choose the appropriate font for you. However, it's still good to know what works and what doesn't work well with logo design. Often times, many logo designs fail because the designer chose an inappropriate font. For example, let's say that you're a tax attorney and you want to attract Commercial property owners. If you choose a playful font, such as Comic Sans, your target market won’t take your business seriously.
Be Yourself and Not Your Competitor
It's amazing how so many companies out there will copy their competitor's logo design. The purpose of having a logo design is to represent your identity. If a logo is cloned (so-to-speak), people won't be able distinguish your brand from your competitor. It is also surprising that there are some designers out there who will actually copy their client’s competitor’s brand and to pass it off as ‘new’. This is why choosing the right graphic design company in NY is important. A professional graphic designer will create an eye-catching logo design that is unique and compelling.
At NYC Web Design, we take logo design seriously. Check out our logo design and our other graphic design services.