Looking Beyond Social Media Marketing to Gain New Customers

Are you searching for more creative ways to gain more Facebook fans or Twitter followers? One way to find new potential customers or subscribers is to look beyond social media marketing and search offline. Here are a few ways to gain new customers:

Hire a talented graphic designer.

Make sure you have the following print collateral: business cards, brochures, flyers, letterhead, etc. Avoid using pre-designed print collateral templates for your business. Hire a good graphic designer to create your marketing materials. Believe it or not, people will judge you upon the quality of your marketing materials.
Many NYC Web Designers have professional graphic designers that they work with regularly. Contact a web designer and see if he/she will connect you to a good graphic designer. Also, make sure your graphic designer knows how to prepare documents for print. This is an important step because you will want to make sure that your marketing materials appear just as professional as they look on screen. 

3 important things to include on your marketing materials:

On your brochures and flyers, make sure you include the following items:
*Include a QR code. When a Smartphone user or tablet user scans a QR code, it can lead a person directly to your product page or social media site. You can also offer free coupons and other promotional items when people ‘like’ your social media page. 
*Include your Facebook/Twitter address. Instead of typing: ‘www.youraddress.com’, type youraddress.com. 
Attend a local meet-up or trade show event.
Consider attending local events, such as meet-ups, trade shows, small business seminars, etc. This is an excellent opportunity to connect with other businesses or individuals that may be interested in what your business has to offer. 
In addition, it’s also important that your website is up to par; otherwise, people will lose interest in your business. Make sure you consult with a New York web designer to perform an analysis of your website. They will let you know if it’s time to redesign your website. They will also check if there are any broken links on your website. You don’t want your social media users to encounter any problems when visiting your website. 
For a quote on our web design and marketing solutions, feel free to contact us today.
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