Reasons Why Your Traffic Is Not Converting to Sales and How to Fix It

There is nothing more frustrating than investing in a high-end web design and the best online marketing campaign only to experience a handful of sales. In this article, we’re going to share with you a few reasons why your traffic may not be converting into sales.

Your website doesn’t have a call-to-action.

This cannot be stressed enough. Without a clear call-to-action, your potential customers won’t know where to go or what to do next. Make sure you have a call-to-action on every page of your website.

Your website is difficult to navigate.

Make sure your website’s navigation menu is located on the top of your webpage where visitors can see it. You should also have a search box located on your website, especially if you have many pages.

Make your user forms easy to fill out.

It is important that you get as much information from your visitors - especially if you’re trying to generate leads. It is also important you scale back on the amount of options you require people to fill out.

Remember, many of your visitors will be visiting your site from their iPhone or Android. Only include items that are necessary. Otherwise, your visitors will lose interest and abandon your website.

Avoid adding hidden fees at checkout.

This is one thing that can really turn people off. When it comes to pricing, make sure you are straight forward from the very beginning. Visitors are more likely to abandon a shopping cart if there are hidden fees during checkout.

You have broken links or missing pages.

This is another frustrating thing for online shoppers. It is important that all of your links and pages are active. Once a person enters a page that’s non-existent, he or she is more likely to click out of your site to go somewhere else.

How to Fix a Broken Website

Investing in a good web design company in NYC is invaluable. A professional web developer will enhance your existing website and make it user-friendly for your visitors. If you need a new website built from scratch, you can rest assured that he/she will build a site that you and your visitors will appreciate. 

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