Search Engine Optimization plays a major role in web design and development. Having an SEO friendly will ensure that your website is easily found within the search engines. Here are a few tips on how to build a website that will get recognized by the search engines.
Don't go overboard with flash.
Search engines still have a hard time reading and indexing websites filled with programming languages that are not in sync with their algorithm. Plus, you have users who browse with their iPad and Smartphone. If your primary focus is attracting business from the search engines, you’re better off keeping it simple as possible.
Use the right Website Structure & Navigation
When optimizing your website, make sure you use the proper heading tags, navigation and rendering of the menu and links. All of your heading tags (H1, H2 and H3) should be used according to sizes. Don't forget to make sure your menu items and your main pages (home, services, contact, etc.) are placed in a visible area.
Don't use Files or Media that can affect the speed of your webpage.
The speed of a website can greatly affect the performance of your website. A website's functionality should be smooth and effortless. If your webpage takes a year and half to load, your visitors will lose patience and leave. Make sure your webpage documents and files are scaled down so that it doesn't interfere with your loading speed.
Utilize the most important keywords.
Make sure that you utilize the correct keyword placement. Your most important keywords should be properly inserted in your navigation menus, title tag, header tags, file names, alt text for images, image descriptions, etc. Avoid keyword stuffing and over optimizing your pages. Otherwise, you could run the risk of getting penalized by the search engines.
If you need a website redesigned or help with optimizing your existing website, contact NYC Web Design. We’ll provide you with a comprehensive website analysis and offer you solutions that will add value to your website.