So, you are getting close to your product launch date and your only focus is to get your website up and running - no matter what. It's human nature to sometimes cut corners. But, there is one thing that you don't want to cut corners with and that is your website. A poorly designed website is not only a reflection of your business, it can cost you potential revenue. Here are five major things that will cause a negative user experience if you're not careful:
Not Focusing on Load Times
Remember when it was recommended for load times to be less than 7 seconds. Thanks to wireless devices, that has all changed. Your load times should be approximately 1-2 seconds. If your website takes longer to load, this will frustrate people and compel them to leave and go to your competitor.
Selecting The Wrong Font Sizes
Typography is a very important aspect of web design that is often neglected. It's important to choose the right fonts and sizes - otherwise, it will affect your visitors experience.
Web Copy Really Is Important
Web copy and design go hand-in-hand. Your copywriting should guide your audience to achieve what you desire for them to achieve. Make sure you choose the appropriate words for your headings, call-to-actions, sign up buttons, etc. In addition, you will want to make sure that your web copy is short, sweet and to the point, especially if they're viewing your site from a Smartphone or Tablet.
Still Keyword Stuffing?
Many people are aware that Google frowns upon web content that has excessive keywords. But, there are still a few marketers out there that haven't gotten the memo. Just in case, keyword stuffing includes adding keywords 5, 10 or more times on a page. There are two reasons why you want to avoid keyword stuffing. For one, it will confuse your readers (they will notice). The second reason, you could run the risk of getting your website ranking lowered and penalized.
Stick to Quality Graphics
Only use quality graphics on your website. The best designed websites utilize professional graphic design services. If you don't have access to a graphic designer, you can use the alternate route and invest in good stock images for your website. Bigstock and iStock are examples of quality stock image sites - stay away from the free stock images.
Are you in the process of launching a new product line or a new service? For help, contact our web development team at: 718.984.0500.