As a small business owner, it’s important to stay up-to-date on the latest web design trends. This could mean the difference from having a thriving website or struggling website. Here are 7 web design trends to leave behind this year:
Fake free stock photos.
Make sure you choose stock photos that people can relate to. It should also compliment your brand image. Also, avoid using common stock photos that everyone else uses. You can get high-quality stock photos from websites like iStockPhoto, Shutterstock, Fotolia, etc.
Too many social media share buttons.
Stick to the most important social networks that interest your audience. When you use too many share buttons, it makes your website appear unorganized and cluttered.
Choose 2-3 font types and stick with them. Some people make the mistake of using multiple fonts. This is a poor design tactic. The general rule is to have 1 font for your headlines, 1 for paragraphs and so on.
Websites that read like a Newspaper.
For the past 10 years, small business owners have been warned that the online world is the complete opposite of newspaper print. Avoid long text with tiny fonts. Make your text shorter, break them up into short paragraphs (3-4 sentences max) and make your text large enough for people to read without squinting their eyes.
Too many call-to-actions.
The key to quality website design is to provide people with a seamless user experience. A call-to-action (CTA) is supposed to be the final step for a visitor to take action (to buy, call, sign-up, etc.). When you have too many CTAs on a page, it confuses the user. A webpage shouldn’t have more than 3 CTAs on a page.
Let’s face it, regardless of what industry you’re in, your target audience has become savvier than ever. They want to read content that inspires them or solves a problem. Make sure the content that you produce is original and fresh; otherwise, you’re better off not posting it onto your website. The key to success is to become a subject matter expert in your niche. This is how you gain a stronger following and increased revenue.
Black Hat Backlinking
It may be tempting to respond to the spam mail you just received in your inbox for cheap link building services. You know, the kind that promises 1000 backlinks for $299. You can count on receiving backlinks from irrelevant and poorly designed websites with low rankings.
This is one trend that has become obsolete. More small business owners are realizing the value of high-quality links. These fly-by-night companies that utilize questionable tactics to create backlinks will soon become a thing of the past.
NYC Web Design is web design company in NY offering SEO services, website development, mobile development and mobile app development.