Did you know that having a visually appealing website can make your business appear more sophisticated than it really is? A well designed website can make the difference between a thriving business and one that is at a standstill. Of all your marketing strategies and tools, a website is the most important aspect of any business. It is the face of your business; the first impression a client will have. Below are some great website design tips to remember:
- Brand identity is important. Every business owner should have a well designed log on their letterhead, invoice forms, and other marketing materials.
- Keep it simple. The longer a customer browses through your site, increases the chances of him/her making a purchase (or not making a purchase). Even though going online has made shopping easier, people don't have the patience to spend minutes sifting through a website. Everything should be easy to locate on a website.
- Use a good mix of graphics and text on each page. All graphics should be visually appealing, but don't clutter up the website by making it difficult to understand. Be subtle, but interesting.
- Have an easy-to-read font like Times New Roman 12. When content is too small, it makes it harder to read. When it is too large, it will make your site appear amateurish.
- Distinguish the different categories clearly. Have an "About Us" button so people can read the background of the company and the terms and conditions. Make it easy for people to navigate the site.
- Be transparent and list contact details either at the top of the page or at the bottom. List the most important points you want to make regarding terms and conditions as no one is going to read two pages of fine print.
- Have a separate category for shipping where it is important to lay everything out. Let the customer know right up front that you charge for shipping and deliver within a certain amount of days.
- Have a search function on your site to prevent the customer from going elsewhere to buy what they are looking for.
- Update your site regularly to keep traffic coming to your site, but most importantly, not to have items of news in the wrong order. It is irritating to look up reviews and see an article of six months ago on your mot recent list.
- Probe your competitor's website. If you see a colleague's design and it speaks to you, talk back and have your website designer come up with something similar.
All the tips above will help you provide a well designed website for your existing customers and future customers.