3 Ways Publishing Bad Content Can Hurt Your Business

By NYC Web Design | May 6, 2013 | 0 Comments
In: Internet Marketing, Web Development

In this day and age, you can’t rely solely on having a well-designed website. You must also have engaging content that stands out. Believe it or not, when you publish bad content, it can really hurt business. The following are three ways publishing bad content can hurt your business. 
 

1. Content that's hard to digest

A website that contains a large amount of content without paragraph breaks is difficult to read. When posting content to your website or blog, NYC Web Designers suggest breaking up web content into blocks. Paragraphs should be no more than five sentences. This includes information that you post on Facebook and other social networking sites.
 
Also, make sure you only choose typefaces that are easy to read. Avoid using an excessive amount of typefaces because it will make your content difficult to read. You should only use 1 or 2.  
 

Is Your Website Secure? How to Protect Your Website From Security Threats

By NYC Web Design | April 12, 2013 | 4 Comments
In: Website Maintenance, Web Development

Most people don’t realize that hackers and cybercriminals strive daily to attack website owners. Thousands of websites are hacked every year because most people fail to secure their websites, according to web security experts. What steps have you taken to ensure that your website is secure? 
 
Although no one can truly secure his/her website 100 percent of the time, you can greatly reduce the chances of someone hacking your website.  Below is a highly suggested safety tip from our New York City web design team:
 
 

How to Increase Your Mobile E-Commerce Sales in 2013

By NYC Web Design | March 29, 2013 | 2 Comments
In: Web 2.0, Website Design, Web Development

 
More people are searching the web with tablets and Smartphones than ever before. In 2013, mobile phone use is expected to skyrocket.  Is your business prepared? In this post, we’re going to share a few tips on how to increase your mobile e-commerce sales this year. 
 

Create a marketable landing page.

Avoid clutter when creating a landing page. Too much clutter is a major distraction to web users. Also, make your landing page concise and to the point. You should also have a clear call-to-action. Before your landing page goes live, test it first. That way, you can get rid of the kinks before you start inviting people to your website. If you need help designing a landing page for your business, an established New York web design company like NYC Web Designer can build a website that will help improve conversions. 
 

How jQuery is Replacing Flash on Most Websites

By NYC Web Design | March 25, 2013 | 0 Comments
In: jQuery, Website Design, Web Development

 
If you’ve been researching online about the latest web development software, you have more than likely heard a few good rumors about jQuery.  So, what exactly is jQuery?  jQuery is a fast and succinct JavaScript Library that makes animating, AJAX interactions, HTML document transversing and event handling for faster web development.
 

Who’s Using jQuery?

More website owners and NYC web designers are using jQuery instead of Flash. Why is that? There are a few logical reasons why. In this article, we will explore the various differences between jQuery and Flash.
 
 

Is it Time for a Mobile Web Design Makeover?

By NYC Web Design | March 22, 2013 | 12 Comments
In: Web 2.0, Website Design, Web Development

Have you ever visited a website that had a great design? Then five years later, you visit the same site and it hasn’t been updated since the last time you checked-in? That’s a strong indication that is time for web design makeover.  In this post, we’re going to share with you a few hints that it may be time for a web design makeover:

  • Your website is not mobile friendly. People who visit your website from their Smartphone or other wireless device are having a difficult time maneuvering through your website.
 

How to Create a Killer Landing Page Design

By NYC Web Design | March 13, 2013 | 1 Comments
In: Website Design, Web Development

 
Why do you need a landing page? Having a well-designed landing page by NYC web designers can greatly improve your conversion rate.  The key is to focus on creating a page that will help your visitors take action, whether it's to make a purchase or sign up for your newsletter.  Here are a few tips to consider when building a landing page:
 

Make your landing page appear legitimate. 

Your web page should look like a landing page.  Avoid using programs like free site builders because they tend to have an amateur appearance. 
 

Is Your Website Touch Friendly? If Not Here Is Why It Should Be

By NYC Web Design | March 8, 2013 | 4 Comments
In: Web 2.0, Website Design, Web Development

 

 
Whether you’re a small business owner or you own a large corporation, touchscreen technology will have a major effect on how consumers make their purchases.  More people are using touch screen technology than over the past few years.  Experts predict that touchscreen technology will extend from $16 billion in 2012 to over $31 billion by the year 2018.  Currently, Microsoft’s Windows 8 OS will enable touchscreen capabilities in new PCs, notebooks and tablets. 
 
Having a touchscreen friendly website is essential if you want visitors to navigate through your website easily.  The following are tips on how to help improve the usability of your website.
 

Provide enough room for your visitors’ fingers. 

In order for your users to enjoy a Windows 8 touch experience, you have to make sure you provide enough room for users' fingers. Use no less than 11mm sq. with 2mm of padding around the area.  
 

5 Web Development Tricks That Will Set You Apart

By NYC Web Design | March 4, 2013 | 3 Comments
In: Website Design, Web Development

 

 
Do you want your website to set your business apart from the competition? The following 5 web development tips should do the trick:

1. Keep your web pages short.

Remember, writing for the Internet is a lot different than writing for newspapers or magazines. When people search the web from their PC or mobile phone, they skim through pages. Your content should provide people with what they want quickly and clearly.
 

2. Make navigation a breeze.

Make sure your website has good navigation. Your visitors should be able to easily navigate through your website.  If you have long web pages filled with text, make sure you use anchor links to help your visitors to move around.
 

Top Social Media Trends for This Spring

By NYC Web Design | March 1, 2013 | 1 Comments
In: Internet Marketing, Web Development

 

 
At one time, social media seemed like just another fad. Many people didn’t take it seriously until they started noticing their competition embracing social media.  Today, social media has become the core of the Internet world.  Small businesses and large Fortune 500 companies have embraced social media. Social media is here to stay whether we like it or not. In this post, we’re going to share three of the most popular social media trends for this season.
 

Social Media's Gone Mobile

According to statistics, 425 million users are using their mobile phone to log into Facebook. Approximately 55% of traffic from Twitter is from mobile phones. What does that tell you? More people are using their mobile phones instead of their PCs.  This trend is making it a lot easier for users to share and buy your products/services from their phones. However, you must have a mobile friendly website. NYC Web Designers can optimize your website and make it more user-friendly for mobile users. Click here to find out how our web designers in New York can improve your website’s usability.
 

How to Setup a Google Store Badge on Your Website

By NYC Web Design | February 22, 2013 | 4 Comments
In: Website Design, Web Development

 

 
Since Google introduced their Google Trusted Store badge, many store owners are adding their badges to their website. In addition, many people are experiencing good results.  According to experts, online store owners have seen significant increases in their conversion rates (up to 9.6 percent).  If you want to join the bandwagon and enhance your website with a store badge, follow these instructions below:
 
Step #1: To get started, go to the Trusted Store Batch Merchant sign-up site.
 
Step #2: Type in your primary contact information.
 
Step #3: Review the performance standards and the eligibility requirements.
 

The Do's and Dont's of Flash Web Design

By NYC Web Design | February 16, 2013 | 3 Comments
In: Website Design, Web Development

Having a flash website is an excellent way to capture the attention of your web visitors – if it is done the right way. The following are a few do’s and don’ts of flash web design:

Avoid Flash Intros (if you can)

Flash intros were very popular in the early to mid-2000s. However, today it can be extremely irritating for visitors who just want to enter a site, find what their looking for and split. If your customers are visiting your website from their mobile phone, a flash intro is truly unnecessary.
 

5 Successful Small Business Homepage Design Tips

By NYC Web Design | February 4, 2013 | 14 Comments
In: Website Design, Web Development

The homepage is considered one of the most important pages of a website. Your homepage can have a great impact your company's bottom-line. Here are five homepage design tips that will help improve your homepage usability:

  1. Include a Tagline - Don't forget to include your tagline.  It should summarize what your website is all about or the purpose of your business.
     
  2. Check for Spelling Errors - A homepage that's riddled with spelling errors can ruin your website. It only takes one simple mistake like writing 'afordible’ instead of ‘affordable’ to change a visitor's mind about contacting you.
 

6 Ways to Create a Mobile Friendly WordPress Website

 
More and more people are searching the Internet from their iPad, iPhone and other wireless devices than ever before. If you’re using WordPress as your website, there are a few things you can do to make it more mobile friendly.
 
1. Try WordPress Mobile Edition
This is a great plugin to use if you have a WordPress site. It shows an interface designed for a mobile phone (or tablet) when people visit your website. It automatically detects mobile browsers and the mobile browsers can be customized directly on the settings page.
 
2. Make Your Mobile Site Scannable
Make sure your content is laid out in way so it’s easy for people to read. For example, place whitespace around your paragraphs. Always break up your paragraphs into blocks so it can be easily digested by your readers. Paragraphs that are too long make it very difficult to read.
 
 

How to Choose the Right Social Media Platform for your Business

By NYC Web Design | December 19, 2012 | 0 Comments
In: Internet Marketing, Web Development

There are so many social media networks to choose from that it can be quite overwhelming. One of the biggest misconceptions is that you have to sign up for every social media site at one time. This is untrue. The four major social media sites you will want to sign up for is Facebook, Twitter, LinkedIn and Google+. Once you have built a presence on those sites, then you can branch out to other sites like Foursquare, Pinterest, etc.

 

How to Use QR Codes to Get More Visitors

By NYC Web Design | December 5, 2012 | 2 Comments
In: Internet Marketing, Web Development

QR Codes aren't just for franchise cafes or large retail stores. Even the local mom and pop shops are using QR Codes to promote their business these days. If you’ve been thinking about using QR codes to promote your products and services but you’re not sure if it’s worth it, here are a few benefits to consider: 

QR codes can increase traffic to your blog or website. 

Make sure you place your QR codes at a convenient location for your customers. For example, if you own a restaurant, you can place your QR codes directly on your menus. Your customers can visit your website while their waiting for their meal. Make sure you offer people something of value such as a discount on their next order, free recipes, etc. 

Some businesses place their QR codes in their store window display and some people place them close to their checkout counter.

 

How to Use Pinterest to Build Web Traffic

By NYC Web Design | November 26, 2012 | 20 Comments
In: Internet Marketing, Web Development

Why Should Your Business Be on Pinterest? 

Pinterest is growing in leaps and bounds. It has almost 1.5 million unique users and the average user spends approximately 15 minutes daily on the site, according to experts. It is an excellent way to drive web traffic to your website or blog. 

 
 

5 Branding Tips that Will Get Your Website Noticed

By NYC Web Design | November 12, 2012 | 11 Comments
In: Graphic Design, Internet Marketing, Web Development

 

Your brand is one of the most important elements of your business. Your brand can make or break a business. Here are five branding tips that will get your website noticed.

1. Have a Clear Unique Selling Proposition

Whether you’re a consultant, landscaper or an online retail store owner, you should have a clear unique selling proposition. To figure this out, you must be able to determine what sets your business apart from your competition. Ask yourself how you’re different than other businesses within your industry. Once you have established what your unique selling proposition is, then incorporate it with your branding strategy.

 

What to Know Before Launching an E-Commerce Website

By NYC Web Design | October 23, 2012 | 14 Comments
In: Ecommerce Website Design, Web Development

After all these years, there are still a few people out there that believe if they build an e-Commerce website, people will automatically come and buy their products. In reality, online shoppers are savvier than ever. When they shop online, they want their shopping experience to be as easy as possible. The key to getting your customers to buy is to provide them with a quality product and a smooth online shopping experience. Here are a few things to remember before launching your e-Commerce website.

 

How to Manage Your Online Reviews

By NYC Web Design | September 14, 2012 | 6 Comments
In: Internet Marketing, Web Development

Your customer reviews are one of the most important aspects of your business. The more good reviews you have the better. The obvious way of getting more positive reviews is to provide your customers with good service every time. Eventually, your good reviews will speak for itself. However, there may come a time when one or two negative reviews will slip in. The worst thing you can do is ignore the situation. Here are a couple of tips on how to manage your online reviews.

 

10 Internet Marketing Tips to Boost Search Engine Rankings

By NYC Web Design | April 12, 2012 | 10 Comments
In: Internet Marketing, Website Design, Web Development

Have META tags refresh no less than 30 seconds

Having a META tag that auto refreshes can help boost rankings, but tags that refresh more often than 30 seconds will be considered spam by search engines.

Include a Sitemap

Sitemaps make it easier for visitors to navigate your site, and allows search engines to index all your pages. Make sure that all pages are linked to one another and a text description is included.

 

5 eCommerce Optimization Tips

By NYC Web Design | March 21, 2012 | 11 Comments
In: Website Design, Web Development

Optimizing your e-commerce website should always be top priority when running a new or even successful business. You must always stay on top of the ever-changing online environment, and make sure you’re always providing a friendly user experience. By following our top 5 e-commerce optimization tips found below, you can assure your business a fighting chance to become wildly successful.

 

5 Common Homepage Design Mistakes to Avoid

By NYC Web Design | February 21, 2012 | 3 Comments
In: Website Design, Web Development

When creating your own website you want to be sure that it attracts attention and works in a way that people come away with a positive feeling about what you have to offer. Making your homepage over crowded or complicated can turn people away and make them feel too overwhelmed. There are five common mistakes that many people make when creating their homepage. Avoiding these mistakes can make your business thrive and keep word of mouth your biggest asset.

 

Custom eCommerce Website Design vs DIY Design

A common question asked to e-commerce business owners is whether you should pay for a custom website design, or use one of the many Do-It-Yourself (DIY) platforms. It’s a tricky question that involves more then just a generalization. Below are some questions you need to ask yourself when deciding between the two options. You have a lot to take into account, and should think over your decision carefully. By the time you answer the following questions though, you should have a good understanding of which route you’re going to take. 

 

Top Web Development Tips That Will Increase Website Traffic

By NYC Web Design | December 15, 2011 | 24 Comments
In: Internet Marketing, Web Development

Increasing the amount of traffic that reaches your website is one of the most important things you can do to accomplish success on the Internet. With that said, it’s also one of the most difficult things to do consistently. Most people believe the motto “If you build it, they will come”, but nothing can be further from the truth. There are many ways to increase website traffic. Here are some of the top web development tips you can use to ensure your website reaches your desired target audience. 

 

Embarrassing Web Development Mistakes to Avoid

By NYC Web Design | July 6, 2011 | 17 Comments
In: Website Design, Web Development

Often times, many entrepreneurs will do anything to get their website up and running, even if it means launching an incomplete site. In today's society, consumers are savvier than ever before. If your website is not up to par, you could lose a significant amount of business.

 

Important Web Design Tips Every Small Business Owner Should Live By

By NYC Web Design | May 6, 2011 | 17 Comments
In: Website Design, Web Development

According to the Morpheus Marketing Blog, the right way to start with designing or developing your small business website is to start with the word, DUNCE, which spells out the five components – Design, Usability, Navigation, Content and Engagement – which are necessary for a solid website design that will ensure that your messages get to the right people. 

 

The Latest Ecommerce Web Design Trends

By NYC Web Design | April 22, 2011 | 1 Comments
In: Website Design, Web Development

Ever since the birth of the internet, it has been characterized by its rapid and consistent evolution.  Innovation and expansion in online industries and E-commerce has continued to rise as individuals adapt to the system.  Internet dependent businesses are forced to deal with the fast paced changes in order to stay afloat in today’s economy.  Even conventional businesses are being force to either adapt to social media and online advertising or risk losing profit. 

 

Top Web Design Tips to Help Your Business to Thrive

By NYC Web Design | February 3, 2011 | 4 Comments
In: Website Design, Web Development

Did you know that having a visually appealing website can make your business appear more sophisticated than it really is? A well designed website can make the difference between a thriving business and one that is at a standstill. Of all your marketing strategies and tools, a website is the most important aspect of any business. It is the face of your business; the first impression a client will have. Below are some great website design tips to remember:

 

What is the Difference between a Website Designer and a Web Programmer?

By NYC Web Design | December 15, 2010 | 24 Comments
In: Website Design, Web Development

A lot of people confuse the differences between a web programmer and a website designer. So, what's the real difference?

A web designer handles the creative side of a website. For example, the graphic design and layout portion of a website is handled by a designer. Web designers focus on the visual appearance of a website. A skilled designer has a clear understanding of how to interpret their client’s vision into a well designed website. They also have an understanding of how to create a website that is marketable to their client's target audience.

 

What Should a Website Contract Have?

By NYC Web Design | November 11, 2010 | 3 Comments
In: Website Design, Web Development

When it comes to website design, all companies have a similar fate; you get what you pay for. One way to determine whether you’re dealing with the right web design company is by reviewing their website design contract.

The purpose of a website contract is obviously to protect yourself from being ripped off.  It also protects the web design company’s interests as well. Another reason why having a website contract is imperative is that it outlines everything that you want constructed on your website. It gives you a chance to make sure your website design expectations will be met.

 

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