3 Mistakes to Avoid When Creating an About Us Page

By NYC Web Design | April 8, 2013 | 2 Comments
In: Website Design, Website Maintenance


If you were on an elevator with five potential clients and you had less than 60 seconds to describe your business, you would be a pro (hopefully). Most people are able to make their business sound interesting in just a few words; however, when it comes to having a good ‘About Us’ page, that’s another story.

 
Unfortunately, many about us pages on the Internet have a failing grade. Many people fail to realize that their about us page is their calling card to having a successful website. Just like the Home Page, the About Us page must be able to capture the attention of your viewers in just a few seconds. In this article, we’re going to share 3 common mistakes to avoid when creating your about us page.
 
 

5 Essential ECommerce Design Tips

By NYC Web Design | April 5, 2013 | 2 Comments
In: Ecommerce Website Design, Website Design

 
Whether you own an existing e-commerce website or you’re in the process of hiring a New York web design team to build one for you, there are a few things you should know. Here are 5 essential e-commerce web design tips to follow:
 

Tip #1: Put a user's shopping experience in his/her own hands.

Make sure your website is designed with the necessary tools that will allow shoppers to customize the way they browse through your website. There is no two visitors exactly the same; every person is unique. Therefore, a user’s shopping experience should never one-size fits all.
 
For example, if you own an online bookstore, you should arrange your website, so people can easily browse book categories. They should be able to sort products by the author and title. This will improve your shoppers experience and increase his/her chances of making a purchase.
 

What is Responsive Design? Why Does it Matter?

By NYC Web Design | April 3, 2013 | 6 Comments
In: Web 2.0, Website Design

Imagine what life would be like if you had to have a separate website to accommodate each wireless device? You would need a separate website for people who access your website from an iPhone, Android and a tablet. This would be a costly endeavor.  Thanks to Responsive Design, all you need is a responsive web design and anyone will be able to access your website regardless of what device they use. 
 
 

Link Building - The New Rules

By NYC Web Design | April 1, 2013 | 4 Comments
In: Internet Marketing, Website Design

 
In 2012, many website owners suffered after being demoted (so-to-speak) in Google rankings - thanks to Panda.  Webmasters quickly discovered that it isn’t the amount of links a website has, it’s the amount of ‘quality’ links that counts. In this post, we’re going to share with you a few link building strategies that will help you maintain a good search engine ranking this year. 
 

How to Increase Your Mobile E-Commerce Sales in 2013

By NYC Web Design | March 29, 2013 | 2 Comments
In: Web 2.0, Website Design, Web Development

 
More people are searching the web with tablets and Smartphones than ever before. In 2013, mobile phone use is expected to skyrocket.  Is your business prepared? In this post, we’re going to share a few tips on how to increase your mobile e-commerce sales this year. 
 

Create a marketable landing page.

Avoid clutter when creating a landing page. Too much clutter is a major distraction to web users. Also, make your landing page concise and to the point. You should also have a clear call-to-action. Before your landing page goes live, test it first. That way, you can get rid of the kinks before you start inviting people to your website. If you need help designing a landing page for your business, an established New York web design company like NYC Web Designer can build a website that will help improve conversions. 
 

How jQuery is Replacing Flash on Most Websites

By NYC Web Design | March 25, 2013 | 0 Comments
In: jQuery, Website Design, Web Development

 
If you’ve been researching online about the latest web development software, you have more than likely heard a few good rumors about jQuery.  So, what exactly is jQuery?  jQuery is a fast and succinct JavaScript Library that makes animating, AJAX interactions, HTML document transversing and event handling for faster web development.
 

Who’s Using jQuery?

More website owners and NYC web designers are using jQuery instead of Flash. Why is that? There are a few logical reasons why. In this article, we will explore the various differences between jQuery and Flash.
 
 

Is it Time for a Mobile Web Design Makeover?

By NYC Web Design | March 22, 2013 | 12 Comments
In: Web 2.0, Website Design, Web Development

Have you ever visited a website that had a great design? Then five years later, you visit the same site and it hasn’t been updated since the last time you checked-in? That’s a strong indication that is time for web design makeover.  In this post, we’re going to share with you a few hints that it may be time for a web design makeover:

  • Your website is not mobile friendly. People who visit your website from their Smartphone or other wireless device are having a difficult time maneuvering through your website.
 

How to Build Loyalty with Facebook Brand Pages

By NYC Web Design | March 20, 2013 | 1 Comments
In: Internet Marketing, Website Design

 
Whether you’re restaurateur, realtor or a store retailer, it doesn’t matter.  Bbuilding loyalty on Facebook is essential.  One way to build loyalty is with Facebook brand pages. Here are a few tips on how to build brand loyalty:
 

Build Your Client Base

Regardless of what industry you’re in, when you're well connected with your customers, they will become your loyal fans for life.  Once you build your Facebook page, you can start off by inviting your existing customers and potential customers. The good thing about building a page on 
Facebook is that if your friends like your content, they will be more encouraged to share it with their friends. That’s how you build your client base.
 
 

Optimization Tips for eCommerce Campaigns

 
Whether you have an existing eCommerce website or you recently had one built. Optimizing your website will help you get found in the search engines and even help increase sales conversions. Here are a few optimization tips for your eCommerce website.
 

Make Your Web Pages Unique

Often times, many ecommerce sites fall prey to having duplicate content. When a person copies and pastes their competitor's website, it can hurt SEO.  Google has penalized many websites for having duplicate content. To avoid this from happening, make sure you only post unique content on your website. In addition, make your product descriptions unique and SEO friendly. If this all sounds overwhelming, consider hiring a New York web design company like NYC Web Design to handle your SEO tasks. Our experienced SEO consultants will develop an SEO campaign.
 
 

How to Optimize Flash Content for Mobile Browsers

By NYC Web Design | March 15, 2013 | 0 Comments
In: Web 2.0, Website Design

 

 
The overall purpose of optimizing flash content for mobile browsers is to improve a person’s browsing experience.  Optimizing your flash content makes it much easier for people to make their content more relevant. Programs like Adobe Flash Platform and Adobe Flash Player makes it easier for people to reach a broader spectrum of users on a variety of devices, such as tablets and PCs. 
 
Here are a few benefits:
 
  • It reduces the amount of time it takes to market your products and services and it makes it a whole lot easier. 
     
  • You can easily spread your content across the board with mobile devices, such as netbooks, smartphones, tablets, etc.
     
  • It allows your clients to experience your interactive web media content, web application or video on any browser or device they choose. So, they’re not forced to view your content on one particular device.
     
  • Brings your business to the forefront by allowing your website to work on an iPad, mobile device or other tablet -- thanks to Flash Player. This will also set you apart from your competitors who aren’t up to speed with the latest web technology.
 

How to Create a Killer Landing Page Design

By NYC Web Design | March 13, 2013 | 1 Comments
In: Website Design, Web Development

 
Why do you need a landing page? Having a well-designed landing page by NYC web designers can greatly improve your conversion rate.  The key is to focus on creating a page that will help your visitors take action, whether it's to make a purchase or sign up for your newsletter.  Here are a few tips to consider when building a landing page:
 

Make your landing page appear legitimate. 

Your web page should look like a landing page.  Avoid using programs like free site builders because they tend to have an amateur appearance. 
 

How to Use Facebook Contests and Giveaways to Gain Potential Customers

By NYC Web Design | March 11, 2013 | 1 Comments
In: Internet Marketing, Website Design

 

 
Most people are now aware that Facebook is not just a place to keep in touch with family and friends. It is a powerful social networking tool. You just have to use it to your advantage if you want to see good results. One way to use Facebook is to offer free giveaways and contests once in a while. This is a great way to increase your following and gain potential customers. Here are a few tips on how to get started:
 

Offer a prize.

Consider inviting a sponsor to offer products that you can give to your followers as prizes.  Some companies will offer their products for free or at a discount in exchange for social media exposure. If you can't find a sponsor, purchase a gift certificate or other item to offer as prize. 
 

Is Your Website Touch Friendly? If Not Here Is Why It Should Be

By NYC Web Design | March 8, 2013 | 4 Comments
In: Web 2.0, Website Design, Web Development

 

 
Whether you’re a small business owner or you own a large corporation, touchscreen technology will have a major effect on how consumers make their purchases.  More people are using touch screen technology than over the past few years.  Experts predict that touchscreen technology will extend from $16 billion in 2012 to over $31 billion by the year 2018.  Currently, Microsoft’s Windows 8 OS will enable touchscreen capabilities in new PCs, notebooks and tablets. 
 
Having a touchscreen friendly website is essential if you want visitors to navigate through your website easily.  The following are tips on how to help improve the usability of your website.
 

Provide enough room for your visitors’ fingers. 

In order for your users to enjoy a Windows 8 touch experience, you have to make sure you provide enough room for users' fingers. Use no less than 11mm sq. with 2mm of padding around the area.  
 

3 Ways Brand Journalism will Enhance your Social Media Strategy

By NYC Web Design | March 6, 2013 | 2 Comments
In: Internet Marketing, Website Design

 

 
Brand journalism can pave the way for great results from your social media strategy - if it's done the right way. Here are three ways to enhance your social media strategy:
 

1. Start off Right

First you have to create amazing articles and videos that will interest your visitors. Then start posting at least 1 or 2 articles a week that will interest people within your field. Make sure you place a comment section at the bottom of your post so people can leave their feedback. Always respond to their comments within a quick timeframe. 
 

5 Web Development Tricks That Will Set You Apart

By NYC Web Design | March 4, 2013 | 3 Comments
In: Website Design, Web Development

 

 
Do you want your website to set your business apart from the competition? The following 5 web development tips should do the trick:

1. Keep your web pages short.

Remember, writing for the Internet is a lot different than writing for newspapers or magazines. When people search the web from their PC or mobile phone, they skim through pages. Your content should provide people with what they want quickly and clearly.
 

2. Make navigation a breeze.

Make sure your website has good navigation. Your visitors should be able to easily navigate through your website.  If you have long web pages filled with text, make sure you use anchor links to help your visitors to move around.
 

How to Setup a Google Store Badge on Your Website

By NYC Web Design | February 22, 2013 | 4 Comments
In: Website Design, Web Development

 

 
Since Google introduced their Google Trusted Store badge, many store owners are adding their badges to their website. In addition, many people are experiencing good results.  According to experts, online store owners have seen significant increases in their conversion rates (up to 9.6 percent).  If you want to join the bandwagon and enhance your website with a store badge, follow these instructions below:
 
Step #1: To get started, go to the Trusted Store Batch Merchant sign-up site.
 
Step #2: Type in your primary contact information.
 
Step #3: Review the performance standards and the eligibility requirements.
 

Associate Your YouTube Channel with Your Website

By NYC Web Design | February 20, 2013 | 3 Comments
In: Internet Marketing, Website Design

If you are a YouTube Partner, associating your website with your YouTube channel can enhance your brand image.  In this article, we’re going to instruct you on how to associate your channel with your website. We also included a few helpful tips on how to enhance your YouTube channel. Here are 4 easy steps on associating your channel with your website:

  • Step #1 - Login to your account, go to "Settings", select "Channel Settings" and click on "Associated Website".
  • Step #2 - Put in the website that you want to associate.
  • Step #3 - Verify that you're the site owner. 
  • Step #4 - When your site has been verified, you will see the word "success" next to the website you have just associated your YouTube channel. 
 

The Do's and Dont's of Flash Web Design

By NYC Web Design | February 16, 2013 | 3 Comments
In: Website Design, Web Development

Having a flash website is an excellent way to capture the attention of your web visitors – if it is done the right way. The following are a few do’s and don’ts of flash web design:

Avoid Flash Intros (if you can)

Flash intros were very popular in the early to mid-2000s. However, today it can be extremely irritating for visitors who just want to enter a site, find what their looking for and split. If your customers are visiting your website from their mobile phone, a flash intro is truly unnecessary.
 

5 Successful Small Business Homepage Design Tips

By NYC Web Design | February 4, 2013 | 14 Comments
In: Website Design, Web Development

The homepage is considered one of the most important pages of a website. Your homepage can have a great impact your company's bottom-line. Here are five homepage design tips that will help improve your homepage usability:

  1. Include a Tagline - Don't forget to include your tagline.  It should summarize what your website is all about or the purpose of your business.
     
  2. Check for Spelling Errors - A homepage that's riddled with spelling errors can ruin your website. It only takes one simple mistake like writing 'afordible’ instead of ‘affordable’ to change a visitor's mind about contacting you.
 

6 Ways to Create a Mobile Friendly WordPress Website

 
More and more people are searching the Internet from their iPad, iPhone and other wireless devices than ever before. If you’re using WordPress as your website, there are a few things you can do to make it more mobile friendly.
 
1. Try WordPress Mobile Edition
This is a great plugin to use if you have a WordPress site. It shows an interface designed for a mobile phone (or tablet) when people visit your website. It automatically detects mobile browsers and the mobile browsers can be customized directly on the settings page.
 
2. Make Your Mobile Site Scannable
Make sure your content is laid out in way so it’s easy for people to read. For example, place whitespace around your paragraphs. Always break up your paragraphs into blocks so it can be easily digested by your readers. Paragraphs that are too long make it very difficult to read.
 
 

SEO Friendly Website Redesign Tips

By NYC Web Design | November 20, 2012 | 55 Comments
In: Internet Marketing, Website Design

 

Search Engine Optimization plays a major role in web design and development. Having an SEO friendly will ensure that your website is easily found within the search engines. Here are a few tips on how to build a website that will get recognized by the search engines. 

Don't go overboard with flash. 

Search engines still have a hard time reading and indexing websites filled with programming languages that are not in sync with their algorithm. Plus, you have users who browse with their iPad and Smartphone. If your primary focus is attracting business from the search engines, you’re better off keeping it simple as possible.

 

7 ECommerce Optimization Tips

By NYC Web Design | September 20, 2012 | 18 Comments
In: Ecommerce Website Design, Website Design

 

If you want to gain a competitive advantage in your marketplace, your e-Commerce site must be well optimized for the search engines. Here are 7 e-Commerce optimization tips to live by:

1. Create unique product descriptions. Often times, many e-commerce owners will utilize the same product descriptions from the manufacturer. Then you have several websites floating around the Web with the exact product descriptions. You not only want capture the attention of buyers, you also want to attract the search engines. Think about rewriting the product descriptions to make them more appealing and SEO friendly. 

2. Add quality content to your e-Commerce store. Make sure you create engaging content that will help your customers make a buying decision. Often, many store owners will just post their products and descriptions. If you want to people to buy your products, you have to provide them with persuasive content. This also gives you the opportunity to utilize your most important keywords. Just make sure that your keywords flow naturally within your text.

 

Internet Marketing Tips - How to Keep Visitors on Your Site Long Enough to Make a Buying Decision

By NYC Web Design | September 4, 2012 | 77 Comments
In: Internet Marketing, Website Design

Having a well-designed website is very important, especially in today’s competitive internet marketplace. In reality, you can have one of the best designed websites on the planet but that won’t guarantee that your visitors will remain on your website.

 

How to Build Trust with Potential Customers Online

By NYC Web Design | August 23, 2012 | 6 Comments
In: Internet Marketing, Website Design

Finding new customers doesn’t have to be complicated. In fact, it can be a smooth and easy process. But first, you have to find a way to build your potential customers trust. The following tips below are a handful of ways to start building trust online.

 

How NYC Web Design Can Help Enhance Your Brand

By NYC Web Design | August 13, 2012 | 54 Comments
In: Internet Marketing, Website Design

There are several web designers in New York for you to choose from. However, not all web designers are cut from the same cloth. When choosing a web designer, it is important that you choose someone that is able to share your vision. It is also important that he or she is able to build a website that is aesthetically appealing and functional. Here are a few ways that hiring a NYC web designer can help enhance your brand image.

 

Flash Mistakes That Will Lower the Quality of a Website Design

By NYC Web Design | April 27, 2012 | 1 Comments
In: Website Design

 

A common misnomer when it comes to web design is that Flash is only used for animation or videos, or to improve visual impression of the page. While Flash has proven itself in that regard, it is capable of so much more. Properly used, it can provide for a striking visual to visitors and can be used to make the user interaction seamless. On the flip side, there are mistakes some designers tend to fall into where using Flash optimally comes into play. 

 
 

10 Internet Marketing Tips to Boost Search Engine Rankings

By NYC Web Design | April 12, 2012 | 10 Comments
In: Internet Marketing, Website Design, Web Development

Have META tags refresh no less than 30 seconds

Having a META tag that auto refreshes can help boost rankings, but tags that refresh more often than 30 seconds will be considered spam by search engines.

Include a Sitemap

Sitemaps make it easier for visitors to navigate your site, and allows search engines to index all your pages. Make sure that all pages are linked to one another and a text description is included.

 

5 eCommerce Optimization Tips

By NYC Web Design | March 21, 2012 | 11 Comments
In: Website Design, Web Development

Optimizing your e-commerce website should always be top priority when running a new or even successful business. You must always stay on top of the ever-changing online environment, and make sure you’re always providing a friendly user experience. By following our top 5 e-commerce optimization tips found below, you can assure your business a fighting chance to become wildly successful.

 

3 Major Copywriting Errors That Can Ruin a Company’s Website

By NYC Web Design | March 9, 2012 | 1 Comments
In: Website Design

What your website text says about you is very important. In fact, it can be argued that your copywriting may be the most important aspect of your site to help draw in the users’ attention. Most visitors to a website make a snap decision on if they are staying or leaving. If you fail to draw them in with relevant text, they will leave without a second thought. To prevent users from leaving your website, below are three major errors you’ll want to avoid when placing text on your pages.

 

5 Common Homepage Design Mistakes to Avoid

By NYC Web Design | February 21, 2012 | 3 Comments
In: Website Design, Web Development

When creating your own website you want to be sure that it attracts attention and works in a way that people come away with a positive feeling about what you have to offer. Making your homepage over crowded or complicated can turn people away and make them feel too overwhelmed. There are five common mistakes that many people make when creating their homepage. Avoiding these mistakes can make your business thrive and keep word of mouth your biggest asset.

 

Custom eCommerce Website Design vs DIY Design

A common question asked to e-commerce business owners is whether you should pay for a custom website design, or use one of the many Do-It-Yourself (DIY) platforms. It’s a tricky question that involves more then just a generalization. Below are some questions you need to ask yourself when deciding between the two options. You have a lot to take into account, and should think over your decision carefully. By the time you answer the following questions though, you should have a good understanding of which route you’re going to take. 

 

Grow Your Business with These Web Usability Marketing Tips

By NYC Web Design | January 11, 2012 | 90 Comments
In: Internet Marketing, Website Design

Usability when it comes to a website isn’t some difficult abstract. It just means that visitors can easily get to where they need to go and find what they want. Using these marketing tips will not only make it easier for a visitor to get the information they are seeking, but it will engage them from beginning and keep them from going elsewhere. Remember, you have less than 30 seconds to get them into your site, or they will be lost!

 

5 Illegal SEO Techniques to Avoid

By NYC Web Design | January 6, 2012 | 26 Comments
In: Internet Marketing, Website Design

Competition for first page location on a Google search is fierce, because that is as far as most people will go on a search for products or services. Some companies get to that first page by paying for an ad, and others arrive there by providing excellent products or customer service, and submitting high quality, informative, and helpful blogs and posts. In your quest for page one; here are some things to avoid.

 

How to Build a Custom Facebook Page that Stands Out

By NYC Web Design | December 4, 2011 | 8 Comments
In: Internet Marketing, Website Design

 

Creating a custom Facebook page is easier than you probably think it is. Instead of being stuck with the same layout everyone else has, you can create a unique experience for anyone visiting your Facebook Fan Page. The fan pages allow you to use apps that you can plug into your page to change it for the better. Standing out from the crowd is always a great way to draw extra attention to your company or brand. 

 

Embarrassing Web Development Mistakes to Avoid

By NYC Web Design | July 6, 2011 | 17 Comments
In: Website Design, Web Development

Often times, many entrepreneurs will do anything to get their website up and running, even if it means launching an incomplete site. In today's society, consumers are savvier than ever before. If your website is not up to par, you could lose a significant amount of business.

 

Important Web Design Tips Every Small Business Owner Should Live By

By NYC Web Design | May 6, 2011 | 17 Comments
In: Website Design, Web Development

According to the Morpheus Marketing Blog, the right way to start with designing or developing your small business website is to start with the word, DUNCE, which spells out the five components – Design, Usability, Navigation, Content and Engagement – which are necessary for a solid website design that will ensure that your messages get to the right people. 

 

The Latest Ecommerce Web Design Trends

By NYC Web Design | April 22, 2011 | 1 Comments
In: Website Design, Web Development

Ever since the birth of the internet, it has been characterized by its rapid and consistent evolution.  Innovation and expansion in online industries and E-commerce has continued to rise as individuals adapt to the system.  Internet dependent businesses are forced to deal with the fast paced changes in order to stay afloat in today’s economy.  Even conventional businesses are being force to either adapt to social media and online advertising or risk losing profit. 

 

Top Web Design Tips to Help Your Business to Thrive

By NYC Web Design | February 3, 2011 | 4 Comments
In: Website Design, Web Development

Did you know that having a visually appealing website can make your business appear more sophisticated than it really is? A well designed website can make the difference between a thriving business and one that is at a standstill. Of all your marketing strategies and tools, a website is the most important aspect of any business. It is the face of your business; the first impression a client will have. Below are some great website design tips to remember:

 

Web Development - How to Prevent a Slow Loading Website

By NYC Web Design | January 20, 2011 | 63 Comments
In: Website Design, Website Maintenance

 The first thing that a web user notices upon entering a website is not just the website design – they also notice how fast or slow it loads on their screen. If you are experiencing a slow website, there are a few things that you can do to help speed things up. 

 

What is the Difference between a Website Designer and a Web Programmer?

By NYC Web Design | December 15, 2010 | 24 Comments
In: Website Design, Web Development

A lot of people confuse the differences between a web programmer and a website designer. So, what's the real difference?

A web designer handles the creative side of a website. For example, the graphic design and layout portion of a website is handled by a designer. Web designers focus on the visual appearance of a website. A skilled designer has a clear understanding of how to interpret their client’s vision into a well designed website. They also have an understanding of how to create a website that is marketable to their client's target audience.

 

What Should a Website Contract Have?

By NYC Web Design | November 11, 2010 | 3 Comments
In: Website Design, Web Development

When it comes to website design, all companies have a similar fate; you get what you pay for. One way to determine whether you’re dealing with the right web design company is by reviewing their website design contract.

The purpose of a website contract is obviously to protect yourself from being ripped off.  It also protects the web design company’s interests as well. Another reason why having a website contract is imperative is that it outlines everything that you want constructed on your website. It gives you a chance to make sure your website design expectations will be met.

 

Ecommerce Website Design: 3 Important Usability Tips to Follow

By NYC Web Design | May 18, 2010 | 2 Comments
In: Ecommerce Website Design, Website Design

When it comes to e-Commerce website design, businesses are often left not knowing what types of design they should use or how it can strategically help or harm their business. The most important part of the design is the usability, or how easy it is for a customer to access the various functions of the website, especially the portion of the site they use to make a purchase. Here are 3 Usability Tips to Follow.

 

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