After all these years, there are still a few people out there that believe if they build an e-Commerce website, people will automatically come and buy their products. In reality, online shoppers are savvier than ever. When they shop online, they want their shopping experience to be as easy as possible. The key to getting your customers to buy is to provide them with a quality product and a smooth online shopping experience. Here are a few things to remember before launching your e-Commerce website.
If you want to gain a competitive advantage in your marketplace, your e-Commerce site must be well optimized for the search engines. Here are 7 e-Commerce optimization tips to live by:
1. Create unique product descriptions. Often times, many e-commerce owners will utilize the same product descriptions from the manufacturer. Then you have several websites floating around the Web with the exact product descriptions. You not only want capture the attention of buyers, you also want to attract the search engines. Think about rewriting the product descriptions to make them more appealing and SEO friendly.
2. Add quality content to your e-Commerce store. Make sure you create engaging content that will help your customers make a buying decision. Often, many store owners will just post their products and descriptions. If you want to people to buy your products, you have to provide them with persuasive content. This also gives you the opportunity to utilize your most important keywords. Just make sure that your keywords flow naturally within your text.
A common question asked to e-commerce business owners is whether you should pay for a custom website design, or use one of the many Do-It-Yourself (DIY) platforms. It’s a tricky question that involves more then just a generalization. Below are some questions you need to ask yourself when deciding between the two options. You have a lot to take into account, and should think over your decision carefully. By the time you answer the following questions though, you should have a good understanding of which route you’re going to take.
Do you prefer shopping online? A growing number of shoppers prefer to shop online when compared to traditional stores.
IBM found the percent of customers who shop online jumped 16.4% on Christmas day over last year, and the dollar amount of orders made using mobile devices increased almost 173%.
IBM tracks shopping at more than 500 websites other than Amazon.com, which is the largest. IBM's research has found a huge increase in the number of shoppers making their puchases with iPhones, iPads, and Android-powered mobile devices.
IBM also goes on to say that nearly 7% of all online purchases were made using iPads, just 18 months after the tablet comptuers were released by Apple.
With Black Friday just around the corner, you should be rolling out your e-commerce strategy very soon. If you haven’t thought about it yet don’t worry, you still have time. With some of our Black Friday quick tips found below, you can generate added revenue for your website just in time for the big day. Don’t let this occasion slip by your e-commerce business because there is more then enough willing participants looking for that one special deal.
There are many ways to utilize Facebook, and make it work for your business. With millions of users browsing Facebook everyday, it makes sense for companies to use it as another outlet to reach potential customers. Up until recently, most companies only used Facebook as a way to acquire likes, and earn traffic back to their base site. With the e-commerce options that Facebook has been adding, the social media empire is becoming a better way to increase sales with each passing day. With a few simple tips, your business can begin taking advantage of Facebook in no time.
In 2012, we will have more e-Commerce websites and online retailers than ever before. If retailers want to survive and see profits rise, they must set themselves apart from others in the industry. Many times companies are distinguished by the products and services they sell. Other times, their website and messaging sets the tone for how they conduct business. Either way, companies who set themselves apart with a few key strategies are likely to see an increase in online retail profits in the year 2012.
When it comes to e-Commerce website design, businesses are often left not knowing what types of design they should use or how it can strategically help or harm their business. The most important part of the design is the usability, or how easy it is for a customer to access the various functions of the website, especially the portion of the site they use to make a purchase. Here are 3 Usability Tips to Follow.
Internet marketing, also known as online marketing, has been a successful way to increase profits of businesses for many years. It is not difficult, but there are a few things you need to know before it can benefit you. It requires dedication and hard work. If you are willing to work at it then you will successfully increase your profits. This article will examine the following tips to help you with internet marketing: your sales page, search engine optimization, and your website.
For many businesses, web sites are very important to their sales. A web site can inform potential clients or customers about your business, your practices and standards, as well as the business owner and the staff. However, if your web site is not professional or contains unnecessary content, it may deter individuals from coming back or coming to you for business needs. You need to consider how your content should be written, what type of content should be on your website, and what should not be on your website.
Traditional Brick and Mortar stores have been around for years and they will continue to have their place for years to come. However, e-Commerce is on the rise, especially with the trend in consumers wanting convenience, mobility and the flexibility of making purchases from their home. While traditional brick and mortar stores have many advantages, e-Commerce is quick taking rank and we are noting a rise in the number of consumers who choose to buy online.
With the increase in businesses moving online to sell products comes the need for strategy. Without a working plan in place, companies can be left with little or no profits from online retail sales. Here are six simple ways businesses can increase online retail profits.