Search Engine Optimization is the process by which search engines can locate, index, and display your website to people searching for the products or services your company provides. By promoting your online marketing efforts to search engines and helping them find, categorize and rank your website, you will position your business ahead of the competition's.
SEO utilizes a combination of elements both within and outside of your website's pages to enhance the visibility of your site, rank higher in search engines, and drive targeted traffic to your website. A successful SEO company will need to be both knowledgeable and experienced due to the many fundamental principles that will enhance your site's visibility. These principles take time to learn and even more time to utilize the correct way in a real-world environment.
Basic methods we take to optimize your website:
In-depth content Review
Targeted keywords are discussed with client
Setup of robots.txt file
Link popularity research begins
Link building begins
Content writing if applicable
SEO coding is implemented
Optimization goes live
Search engine submissions are posted
Monthly maintenance begins
Monthly ranking reports
Re-optimization of pages as needed
Traffic continues to increase
Roughly every two weeks the search engines "crawl" most websites on the internet with programs called "spiders". These spiders look for a number of attributes on each website in order to place the website properly in search results. The attributes these spiders are looking for are:
Title Tags: These are located on the top left portion of your browser, they help to identify websites to the spiders.
Meta Tags: These are embedded in the code of your website. They act as identifiers to the type of website they are crawling.
Inbound Links: These are links from other websites, which allows the search engine spiders to easily travel from site to site, enabling better access for the spiders to categorize a website.
Site Map: This is a web page with a link to every other page on a website, which helps to direct the spiders to other pages on a website.
Search Engine Friendly Coding: This is web design coding designed specifically with search engine spiders in mind.
Unique Content: Duplicate content doesn't work with search engine spiders. It can make a website difficult to get placed in the search engines. Content that is unique is kind with search engine spiders.
Variations in Existing Content: This is to keep a website dynamic, because it is beneficial to refresh the website content. This helps to increase your search engine positioning.
Anchor Text: These are links within the content that lead to other pages on your site.
We've worked with NYC Web Design since 2011, and they've done a great job on everything. Their recommendations are thoughtful and they've never missed a deadline. We have continued to refer other companies to them.
It has been a pleasure working with NYC Web Design. They provide us with excellent tech support in a timely and friendly manner, are easy to work with, very dependable and extremely patient! They listen to our needs and wants, and explain the best way to approach our site using non-technical language that is simple to understand.
We contacted NYC Web Design to help us design and bring to life a new simple interactive website for our Annual Conference. From start to finish, our experience with NYC Web Design was nothing short of fabulous. They actively engaged us in developing a vibrant and fresh look for our website and brought our vision to fruition in a timely manner. Further, their continued customer support of the website is exceptional. We highly recommend NYC Web Design to anyone seeking development of a professional, unique, and visually appealing website.
The NYC Web Design team continue to provide great service to both our company and our customers for over 5 years. We can rely on our website to be fully functional at all times. Of the few issues we do encounter, any and all problems are addressed immediately; I always receive a reply back from them within 20 minutes of my initial inquiry. NYC Web Design’s fast response and sense of urgency minimizes the downtime of our website, which in turn helps us provide better service to our customers.
NYC Web Design has provided us with professional web design, hosting and tech support since 2006. No job is too large or task too small, and their courtesy and timeliness is the best I have experienced in 20 years of business.
When I first started thinking about a website for my new business, I had no idea of where to go or start. I was referred to NYC Web Design by a business colleague. I was pleasantly surprised with NYC Web Design’s professionalism, the amount of time they have spent with me from the beginning, and above all how quickly they respond to any questions or requests I may have. I have learned so much in such a short time frame from NYC Web Design. I am very grateful for their services.
NYC Web Design built a professional website and iPhone app that met my needs and within my budget. When I wanted to make changes or updates they worked with me to update the site and app in a timely manner, keeping my business up and running and on schedule.
Our new website designed by NYC Web Design better reflects our company as a whole and made a huge difference in the collections side of our business. With the new feature of web payments, our patients find it easy to navigate and we are not only saving time, but money. Working with Rob and staff has been a pleasure and a great investment.
NYC Web Design has provided both a professional website and superior technical support for our agency since 2010. I am grateful to have this relationship with their team and could not have asked for better individuals to have helped us along the way.
NYC Web Design has provided efficient and timely support throughout the development, launch, and continuous hosting of our interactive Android application and administrative website. Their knowledgeable and courteous approach makes them an ideal partner in providing support to our members.
NYC Web Design made it easy to get the process started of updating our website and member CRM platform. They provided multiple template design ideas to pick from and further customized our preferred design precisely to our brand style & needs. Ongoing support is responsive and efficient, well worth the investment and time to develop the relationship.
We are continually amazed by how effective the website and back-end are, tremendously reducing the time we've had to invest in member information tracking, and letting us get back to our passion: helping women become motorcycle riders and bonding with other riders.
When your business relies on having a quality website you better make sure you have a smart and efficient IT team. NYC Web Design has consistently been there for us allowing our company to grow in a most competitive market. Thank you to Rob and your team!
We want to thank NYC Web design for the amazing job they did for our mission's website. We now have a beautiful and professional website for our ministry. They were so helpful in everything we wanted for our website and training us on how to manage it. Thanks so very much.