You have probably read about them on blogs or heard about them on Social Media – web development lies and half-truths. Unfortunately, some people take these myths to heart without conducting research first. In this post, we're going to share and dispel five of the most common website development myths people love to believe.
1. "If you have a great product/service and an eager target audience, you can still have a successful website – even without a solid plan."
Peter F. Drucker said it best: "Unless commitment is made, there are only promises and hopes; but no plans." Just like with anything in life, if you fail to plan, you plan to fail. A person who has a 'wing it' mentality when it comes to web development will be disappointed with the results.
2. "There are other alternatives to hiring a New York web developer. You can DIY with less time and investment."
A professional web developer New York has the talent, skill and know-how to build a responsive website that will provide people with an optimal user-experience. Plus, a developer has the ability to optimize a website for the search engines. Besides, why would any business owner want to spend hours building and optimizing his or her own website when he/she can spend time focusing on his/her own business?
3. "As long as a website theme looks appealing – that's all that counts. Customization is not necessary."
Granted, a pre-designed website theme can save you a bundle of time and money, especially when you're anxious to get your website launched. However, using a web design theme without customizing it will automatically place you in a pool of websites that look exactly like yours.
Branding speaks louder than words because it generates buzz within a business. When people compare your business up against your competition, your brand is supposed to stand out from the crowd. If your website is unique they will remember you when deciding whether or not to do business with you (or to share your site with their friends). This is why having a customized website them is essential.
4. "It doesn't matter what image you use. Call-to-actions drive sales – not images."
Where you aware that 65% of today's population are considered visual learners? If this is the case, then it's safe to say that when you're trying to educate your target audience about your product or service, using quality images should be top-priority. In reality, images hooks viewers and wheels them in – 'call-to-actions' persuade them to take action. Poor quality images can have a negative effect on a website's design, and it can even affect conversion rates.
5. "I don't need SEO, I can generate business from Facebook ads alone."
A well-known marketer mentioned that he generated thousands of dollars in revenue with Facebook ads alone and didn't need SEO. What the marketer failed to mention is that he has spent thousands of dollars on ads and he's been online for over 15 years. Facebook ads are a great supplement to use with other online marketing options, but it shouldn't be your only source for generating revenue. SEO is alive and well, and as long as people search information within the search engines, SEO has a home.
FACT: SEO is important because it drives new traffic to your business. Google alone has an average of more than 40,000 search queries every second - that equals 3.5 billion searches DAILY. SEO is still reigns as King!