Text related web content is very important aspect of generating business on a website. However, video content offers even greater results. More online viewers are searching for products and services within the search engines than ever before. A vast majority of people are drawn to video content first before text. More than 70 Percent of the top 100 search engine listings on Google are from video results, according to Marketing Week. There is no question, video content is ranking higher than written content. Here are a few interesting facts:
- 50% of web video accounts for 50 percent of all mobile traffic.
- 75% of business professionals watch business related videos every week.
- 78% of internet users watch online videos weekly - 55 Percent watch them daily.
- By 2017, 69% of all web traffic will rise and 79% by 2018.
- 54% of senior executives share business videos with associates.
- 81% of Business owners feature their videos on their website for branding (Hubspot, 2015).
If you're looking for an effective, affordable and quick way to reach your target audience, video content is the perfect solution. If you have a product or service that people are hungry for, adding video marketing to your business strategy is a great way to boost your revenue.
Getting Started with Video Marketing
Create at least one professional video (less than 2 min.) and post it on your website. Make sure you share it on all of your social media outlets. The next step is to create a selection of videos that educate your audience about your product or service. Consider starting off with 2-3 short (30-sec – 50-sec) video clips then work your way up to adding more quality videos. Create a professional YouTube channel. Make sure you optimize your page and use high-quality images.
If you own an e-commerce website, consider creating quality videos of your product. Also, consider adding customer video testimonials to your website.
It is highly recommended to hire a professional videographer if you're developing corporate videos. However, if you want to take the DIY approach, there are a few good web-based programs you can use, such as Animoto, One True Media, ClipGenerator, WeVideo, and etc. If you and your staff are camera shy, there are alternatives, such as hiring professional actors and voiceovers. There are also a host of online communities, such as Voices.com, and several other sites.
Lastly, the key to successful video marketing is to produce videos that your target audience will enjoy watching and love to share.